Microsoft is the mystery buyer of Farecast, the Seattle online travel startup. Farecast is a travel search provider which predicts when there is the most ideal time for travellers to purchase tickets.
John Cook is reporting that Farecast has been acquired by Microsoft for $115 million.
The buyout of Farecast was confirmed on the Farecast Blog:
‘We’re excited [...]

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Web 2.0 offers a number of opportunities for hoteliers in sales and marketing process. It became apparent that the economy is having a significant impact on customers travel plans. Consumers are smarter in every facet of their buying behaviour and marketers need to do a lot to ensure that they meet all customers’ expectations and [...]

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As the battle for influencing and retaining consumer evolves, what does “loyalty” stand for hoteliers? Online travel agencies continue to innovate and create new services and tools that improve the travel experience. In order to become successful on the online space they understand that adding value to the trip booked through their sites in a [...]

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Consumers often use review sites, where consumers share their brand experiences in order to help others make more informed purchasing decisions. The importance of other persons like themselves in a purchasing cycle is growing.
The internet is a great source of information about products and companies. Today, more consumers than ever make a search on a [...]

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