It’s not enough that you have a presence on each site, but that you leverage your presence to connect with others who also have a presence on those sites. Social media is about being social. Each platform offers distinct advantages, but you need all three to build the strongest connection.
The connectivity usually begins on one [...]

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Most businesses are well aware of how to market to Generation X (those born 1961-1981), mainly because so many people in business today are part of Generation X.
But as Gen Xers move into midlife (the oldest are 48, and youngest are 28), we are seeing a dramatic shift in how they view the world and [...]

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A good user experience is the same as good customer service. It’s fundamental to the success of your business. You need to ensure your site is treating your customers well, just as you would expect of any other representative of the company.
In this article, we’ll consider several ways to uncover problems that your site visitors [...]

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TripAdvisor added a personalized customer satisfaction management dashboards to each property owner’s page on the site. Managers and owners can now instantly assess their performance, as determined by their guests, including trend and competitive analysis, and a new Customer Satisfaction Index.
TripAdvisor announced the addition of free, personalized customer satisfaction management dashboards to each property owner’s [...]

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There is no easy answer to the question, “What will be the next Twitter?” Yesterday, it was Friendster and then MySpace; today we are hooked on YouTube, Facebook, and, undeniably, Twitter — our friendly neighborhood microblogging buzz juggernaut. So who has staying power and what is next on the horizon for big digital breakthroughs?
In the [...]

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The brand website is the unsung hero of marketing in today’s rapidly changing communications environment. It contributes heavily to brand health and purchase consideration, and presents marketers with an unparalleled opportunity to build relationships with and influence consumers.
The brand website is the unsung hero of marketing in today’s rapidly changing communications environment. It contributes heavily [...]

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As the popularity of social media has grown, however, so have the number of networks to update and tools that can help. Below are a few effective and easy-to-use tools that I recommend to save you time and a lot of frustration in the long run.
Social media is the hottest trend in marketing today, and [...]

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Let’s examine the user experience and five other common usability issues a typical user may find when shopping for and purchasing a product online
Last month, I showed you how to fix five of the most-common 10 usability issues found in order flows.
Let’s examine the user experience and five other common usability issues a typical user [...]

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Fareologists at Bing Travel issued a preliminary outlook for the 2009 holiday travel season, uncovering a holiday season that is distinctly more traveler-friendly than the 2008 season.
This year, airfare for Thanksgiving travel to domestic destinations averages $327, down 22 percent from 2008 and virtually on par with 2007 fares. Christmas and New Year’s holiday airfare [...]

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