Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is “how much traffic are we going to lose?” It is an excellent question and not [...]

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With a new year on the horizon, it’s time to pack away the old, worn web designs and prepare for the brave, new face of tomorrow.
With a new year on the horizon, it’s time to pack away the old, worn web designs and prepare for the brave, new face of tomorrow. Although trends don’t start [...]

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It’s not enough that you have a presence on each site, but that you leverage your presence to connect with others who also have a presence on those sites. Social media is about being social. Each platform offers distinct advantages, but you need all three to build the strongest connection.
The connectivity usually begins on one [...]

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Most businesses are well aware of how to market to Generation X (those born 1961-1981), mainly because so many people in business today are part of Generation X.
But as Gen Xers move into midlife (the oldest are 48, and youngest are 28), we are seeing a dramatic shift in how they view the world and [...]

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A good user experience is the same as good customer service. It’s fundamental to the success of your business. You need to ensure your site is treating your customers well, just as you would expect of any other representative of the company.
In this article, we’ll consider several ways to uncover problems that your site visitors [...]

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