Protect your Twitter Accounts & Protect your Hotel’s Brand

February 25th, 2010

Over the last couple of days I’ve gotten a few direct message from people and businesses that just didn’t look right, with links attached. I obviously didn’t click on them for this reason however since then I notice a few more so let it might be help to make a posting on the matter.
This is [...]

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Tags: Building a Community / Tribe · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Social Media Engagement – The Airline Experience

January 12th, 2010

A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline’s ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which [...]

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Tags: Building a Community / Tribe · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

2010 Web trends to watch

December 11th, 2009

As 2009 draws to a close, the Web’s attention turns to the year ahead. What can we expect of the online realm in 2010?
While Web innovation is unpredictable, some clear trends are becoming apparent. Expect the following 10 themes to define the Web next year:
Real-time ramps up
Sparked by Twitter, Facebook and FriendFeed, the real-time trend [...]

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Tags: Internet Marketing · Social Media Marketing for Hotels

5 Tips For Getting More from Facebook

December 11th, 2009

In continuing with my series of quick social media tips I’m covering some tips for business use of Facebook here. I’ve actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.
1. Fan page – Facebook had [...]

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Tags: Internet Marketing · Social Media Marketing for Hotels

If Travel Industry is Struggling, Why Are Travel Web Sites Doing Well?

December 9th, 2009

Both Priceline and Orbitz reported higher revenue and profits than expected in the third quarter, despite a travel industry-wide lull. So, why are the online travel agencies doing well when other aspects of travel are flailing?
Some say it’s because the leisure travel market is recovering faster than business travel, but I also think that an [...]

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Tags: Hotel Marketing · Travel Marketing