The internet’s global co-ordinator ICANN have voted to allow the creation of website addresses which end in company names. This will enable big firms to replace ‘.com’ with their own brand at a cost of approx $185,000…

[ Read more → ]

This article highlights the fact that hotels should offer feedback options on every important part of your website and how soft selling works best with feedback-driven leads.

[ Read more → ]

Using Video
Here at Wallop, we‘re big proponents of video usage, especially in the context of building websites. We work with a handful of very talented video producers, so we relish the opportunity to incorporate a video within the projects that we pitch – assuming of course that it’s the right [...]

[ Read more → ]

Last week saw big changes in the way Google sorts and ranks its results pages, with huge implications for the travel industry. Businesses with a strong search marketing strategy should see early benefits, while those with dubious or weak approaches will be feeling the pinch.Here are a few tips for making sure your website is well-placed for good search engine visibility.

[ Read more → ]

It’s time for this week’s Top 30 Irish Hotels on Twitter. There were 0 new entries this week and 6 hotels have moved up the table .

Has your hotel made the list?

[ Read more → ]

This week, our Top UK Hotels on Twitter has seen 2 new entries and 4 hotels have moved up the table!

Has your hotel made the list?

[ Read more → ]

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 4 hotels move up the table and 0 new entries.

Has your hotel made the list?

[ Read more → ]

This week, our Top UK Hotels on Twitter has seen 2 new entries and 0 hotels have moved up the table!

Has your hotel made the list?

[ Read more → ]

This week, our Top UK Hotels on Twitter has seen 1 new entry and 3 hotels have moved up the table!

Has your hotel made the list?

[ Read more → ]