Suppliers seem to have won the battle for online leisure and unmanaged business travel market share in the US, according to December 2008 PhoCusWright data.
Fully 61% of online travel sales are now made directly at supplier sites, compared with 39% for online travel agencies (OTAs) in 2008. This balance is projected to hold steady through [...]
Suppliers Won the Battle for Online Leisure and Unmanaged Business Travelers
December 30th, 2008
Tags: Hotel Marketing · Travel Marketing
Emerging Opportunities in Medical Tourism for Health Spa Resorts
December 8th, 2008
The multi-billion dollar medical travel sector could become an important new source of demand when traditional demand drivers are under increasing threat.
According to Jones Lang LaSalle Hotels’ most recent research FocusOn Medical Travel – fad or focus for hotel operators and investors?, the medical travel sector has potential to develop into a lucrative niche market [...]
Tags: Hotel Marketing · Travel Marketing
Can we Defend Luxury Hotels against Terrorist Attacks?
December 4th, 2008
For decades, luxury hotels have been oases for travelers in developing countries. But last week’s lethal attacks on two of India’s most famous hotels have underlined the extent to which these hotels are becoming magnets for terrorists.
Hotel executives and security experts say that little can be done to stop extensively trained gunmen with military assault [...]
Tags: Hotel Marketing · Travel Marketing
Travel Loyalty Programs Require a Makeover
November 28th, 2008
Travel and transportation companies need to revamp their loyalty programs to ” replace reluctant allegiance with genuine loyalty,” according to a new paper from IBM.
In addition, the U.S. market is saturated with only 40% of loyalty-program memberships considered active despite ever-increasing membership. That means people aren’t using the loyalty rewards they’re earning.
“Overall, it’s a pretty [...]
Tags: Hotel Marketing · Travel Marketing
Businesses Prefer the Internet to Book Trips
November 18th, 2008
Calling the airline is a thing of the past. US business travelers surveyed who flew more than six times during the previous 12 months preferred to book their trips online instead of by phone or e-mail. That held true whether the travelers booked directly with suppliers or had their corporate travel departments handle the bookings.
The [...]
Tags: Hotel Marketing · Internet Marketing · Travel Marketing
Four new rules travelers need to know for 2009
October 27th, 2008
It’s not too soon to start thinking about traveling next year. In 2009, a series of new rules and regulations kick in that could affect your vacation. Ignore them, and you might find yourself delayed or denied access to your destination.
Don’t let that happen to you. Here are four new rules you need to know [...]
Tags: Hotel Marketing · Travel Marketing
Google assembles travel marketing executives to discuss strategies for boosting business
October 15th, 2008
With the travel industry already feeling the pain of the economic downturn, Google on Wednesday convened more than a hundred travel marketing executives at TravelThink 2008 to offer strategies for boosting business, as well as to get feedback.
As one of the industries to embrace search early on, travel has become a key business category for [...]
Tags: Hotel Marketing · Internet Marketing · Travel Marketing
Travel Industry Has Been Hit Hard by the Economic Slowdown
October 13th, 2008
Airlines reported sharp declines in passenger traffic for September. Hotel occupancy rates are down, and corporate travel managers are demanding new concessions on previously negotiated deals. Cancellations are starting to rise even at four- and five-star hotels, which previously seemed immune to the economy’s travails.
Months ago, the nation’s airlines, which are grounding some of their [...]
Tags: Hotel Marketing · Travel Marketing
Tripadvisor Travelers 2009 Trends – Outdoor Activities Climb in Popularity
October 3rd, 2008
TripAdvisor, the world’s largest travel community, yesterday announced the results of its annual travel trends survey of more than 3,000 U.S. travelers. The primary trends identified are that travelers appear to be going lean and green by visiting national parks, hiking, and engaging in adventure activities. A greater amount of Americans said they will be [...]
Tags: Hotel Marketing · Travel Marketing

