Over the last couple of days I’ve gotten a few direct message from people and businesses that just didn’t look right, with links attached. I obviously didn’t click on them for this reason however since then I notice a few more so let it might be help to make a posting on the matter.
This is [...]
Protect your Twitter Accounts & Protect your Hotel’s Brand
February 25th, 2010
Tags: Building a Community / Tribe · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Search Engine Optimisation · Social Media Marketing for Hotels
Are we Starting to See Signs of Confidence Returning? Consumers Intending to Travel Set to Increase in 2010
February 12th, 2010
Travelocity recently published a ‘Traveler Confidence Report’ which attempts to understand and predict the trends in travel intentions for 2010. The study shows a large rise in travel intentions compared to six months and one year ago.
These findings are sure to make many hoteliers breathe a sigh of relief.
Tags: Hotel Marketing · Internet Marketing · Travel Marketing
Social Media Engagement – The Airline Experience
January 12th, 2010
A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline’s ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which [...]
Tags: Building a Community / Tribe · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing
Package holiday price war predicted
December 29th, 2009
A package holiday price war is being predicted as companies seek to capitalise on a recovering market in 2010.
Turkey is leading the way as value-conscious travellers seek to avoid eurozone holiday spots, according to the Co-operative Travel
The leading travel retailer reports that bookings across top 20 destinations for next summer have seen a 26% increase [...]
Tags: Hotel Marketing · Travel Marketing
If Travel Industry is Struggling, Why Are Travel Web Sites Doing Well?
December 9th, 2009
Both Priceline and Orbitz reported higher revenue and profits than expected in the third quarter, despite a travel industry-wide lull. So, why are the online travel agencies doing well when other aspects of travel are flailing?
Some say it’s because the leisure travel market is recovering faster than business travel, but I also think that an [...]
Tags: Hotel Marketing · Travel Marketing
For the Hotel Industry, Recovery is a Long Way Off
November 27th, 2009
Hotel operators, who recall past cycles when booming growth came after business downturns “have to get over the idea that things are going to get back to the way they were,” said Lalia Rach, the dean of the hospitality program at the Tisch Center.
Every couple of months, I like to take the temperature of the [...]
Tags: Hotel Marketing · Travel Marketing
Customized and Digitized Postcard to Target Travelers
November 26th, 2009
The current economy is a bumpy trail for many travel marketers. But Backroads is finding a clear path thanks to postcard mailings using personal URLs and other digital enhancements.
The high-end adventure travel company — which markets trips typically costing between $2,500 and $4,500 — first tried the tactic last winter with a 30,000-piece campaign that [...]
Tags: Hotel Marketing · Internet Marketing · Travel Marketing
What makes an excellent Hotel Website?
November 24th, 2009
There are numerous factors that will determine whether a hotel website is great. Such factors like simplicity of navigation, easy understandability of information and powerful functionality could all affect the user experience which in the end will be the deciding report card of the hotel website.
Hotels often take great extend in trying to provide the [...]
Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing
RevPAR down 19.2%, but worst should be over for Europe
November 23rd, 2009
A report produced quarterly by Deloitte, the business advisory firm, has found that year-to-September hotel performance fell across Europe. Revenue per available room (revPAR) performance in European hotels was down 19.2% to €58. This decline was driven by a 12.3% drop in average room rates to €108, while occupancy levels fell to 61.6%.
Commenting, Alex Kyriakidis, [...]
Tags: Hotel Marketing · Travel Marketing

