Package holiday price war predicted

December 29th, 2009

A package holiday price war is being predicted as companies seek to capitalise on a recovering market in 2010.
Turkey is leading the way as value-conscious travellers seek to avoid eurozone holiday spots, according to the Co-operative Travel
The leading travel retailer reports that bookings across top 20 destinations for next summer have seen a 26% increase [...]

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Tags: Hotel Marketing · Travel Marketing

If Travel Industry is Struggling, Why Are Travel Web Sites Doing Well?

December 9th, 2009

Both Priceline and Orbitz reported higher revenue and profits than expected in the third quarter, despite a travel industry-wide lull. So, why are the online travel agencies doing well when other aspects of travel are flailing?
Some say it’s because the leisure travel market is recovering faster than business travel, but I also think that an [...]

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Tags: Hotel Marketing · Travel Marketing

For the Hotel Industry, Recovery is a Long Way Off

November 27th, 2009

Hotel operators, who recall past cycles when booming growth came after business downturns “have to get over the idea that things are going to get back to the way they were,” said Lalia Rach, the dean of the hospitality program at the Tisch Center.
Every couple of months, I like to take the temperature of the [...]

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Tags: Hotel Marketing · Travel Marketing

Customized and Digitized Postcard to Target Travelers

November 26th, 2009

The current economy is a bumpy trail for many travel marketers. But Backroads is finding a clear path thanks to postcard mailings using personal URLs and other digital enhancements.
The high-end adventure travel company — which markets trips typically costing between $2,500 and $4,500 — first tried the tactic last winter with a 30,000-piece campaign that [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

What makes an excellent Hotel Website?

November 24th, 2009

There are numerous factors that will determine whether a hotel website is great. Such factors like simplicity of navigation, easy understandability of information and powerful functionality could all affect the user experience which in the end will be the deciding report card of the hotel website.
Hotels often take great extend in trying to provide the [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing