More Than Half of all Travellers Share Their Experience Through Social Media

July 13th, 2010

Travelocity’s most recent poll shows more than half of all travellers share vacation information through social media. Nearly 30 percent of travellers have either never thought about precautions or do not take any precautions when posting about vacation on social media websites.

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Tags: Facebook · Social Media Marketing for Hotels · Travel Marketing · Twitter

Reviews!!!! To Respond or not to Respond….what’s your strategy?

June 24th, 2010

Responding to complaints and criticisms is a very definite learned skill in online hotel marketing – we show you how.
In the past, a customer’s bad experience may go as far as several friends. Now, a negative hotel review can be viewed by almost the entire world literally in only a matter of seconds.
Determine when not [...]

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Tags: Mobile / Location Based Marketing

Revenue Management and Social Media – a powerful combination

June 24th, 2010

According to a new report by HSMAI, the future of revenue management will include a rapid evolution of data as a strategic asset that can drive future decision-making. And hoteliers will track, analyze, and maximize social networking platforms as an integral part of revenue management.

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Tags: Mobile / Location Based Marketing

Google Makes Further Advances Towards Entering Online Travel Business

May 24th, 2010

Google have recently been making a push to move into the online travel industry by making various travel related acquisitions. In their latest move, it was believed that Google had acquired a company called Ruba – a travel guide and tour review website. It appears, however, that this is not strictly true as Google dispelled the rumours by explaining that they are merely collaborating with the team behind Ruba.

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Priceline Reports 52.5% Increase in Travel Bookings

May 11th, 2010

Priceline today reported its financial results for the 1st quarter 2010. Gross travel bookings for the 1st quarter, which refers to the total dollar value (generally inclusive of all taxes and fees) of all travel services purchased by consumers, were $3.0 billion, an increase of 52.5% over a year ago.

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Tags: Hotel Marketing · Travel Marketing