Sixty-six million Chinese will travel overseas this year, a 15% increase over last year, and 100 million will be global travelers by 2020, according to the United Nations World Tourism Organization. 8 top tips for marketing to affluent Chinese travellers.

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Travel bookings are continuing to grow despite the challenging times according to data released today by Pegasus Solutions

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It’s time for this week’s Top 30 Irish Hotels on Twitter. 0 New entries this week and 3 hotels has moved up the list!!!

Has your hotel made the list?

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In a major challenge to the travel industry’s leading websites, search engine giant Google Inc. launched today a new service allowing users to shop for plane tickets as easily as typing a Google search.

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Location-based technologies are changing the way consumers engage with hospitality brands. While Marketers are always seeking avenues to build customer relationships, they must consider the challenges associated with monitoring location-based engagement across multiple locations.

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Social Media and Mobile Strategies for the Travel Industry 2011 report provides aN insight into how to reach out to today’s tech-savvy shoppers.

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Social media sites such as facebook are becoming an essential component in the buyer decision making process, where referrals can be directly linked to sales. More than 15.2 million visitors to hotel websites in 2010 were referred through facebook.

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Rumours are indicating that Google will launch a new flight search tool inspired by its recent acquisition of the airfare software company ITA.

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Hotel marketers must regard the complexity of online travel planning today and understand, the touch points customers use in their purchase path including: Paid search & Natural search (Email).

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