Sixty-six million Chinese will travel overseas this year, a 15% increase over last year, and 100 million will be global travelers by 2020, according to the United Nations World Tourism Organization. 8 top tips for marketing to affluent Chinese travellers.
Marketing Tips for the Chinese Market
November 28th, 2011
Tags: Travel Marketing · trends in the hospitality industry
The Travel Recovery Continues
November 24th, 2011
Travel bookings are continuing to grow despite the challenging times according to data released today by Pegasus Solutions
Tags: Travel Marketing · trends in the hospitality industry
Top 30 Irish Hotels on Twitter #Top30IEHotels
November 22nd, 2011
It’s time for this week’s Top 30 Irish Hotels on Twitter. 0 New entries this week and 3 hotels has moved up the list!!!
Has your hotel made the list?
Tags: Social Media · Top 30 Hotels on Twitter · Twitter
Google Expands Into the Travel Sector
September 14th, 2011
In a major challenge to the travel industry’s leading websites, search engine giant Google Inc. launched today a new service allowing users to shop for plane tickets as easily as typing a Google search.
Tags: Google · Travel Marketing · Travel Reviews
Relationship Building Through Location-Based Technologies
July 28th, 2011
Location-based technologies are changing the way consumers engage with hospitality brands. While Marketers are always seeking avenues to build customer relationships, they must consider the challenges associated with monitoring location-based engagement across multiple locations.
Tags: Facebook Places · Mobile / Location Based Marketing · Travel Marketing · e-commerce · foursquare
Social Media And Mobile Strategies For The Travel Industry
July 20th, 2011
Social Media and Mobile Strategies for the Travel Industry 2011 report provides aN insight into how to reach out to today’s tech-savvy shoppers.
Tags: Mobile / Location Based Marketing · Social Media · Travel Marketing · e-commerce
Facebook Referrals Influencing Purchasing Decisions
July 14th, 2011
Social media sites such as facebook are becoming an essential component in the buyer decision making process, where referrals can be directly linked to sales. More than 15.2 million visitors to hotel websites in 2010 were referred through facebook.
Tags: Facebook · Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing
Google is set to Launch Flight Search Tool
July 7th, 2011
Rumours are indicating that Google will launch a new flight search tool inspired by its recent acquisition of the airfare software company ITA.
Tags: Travel Marketing · e-commerce
Integrated Marketing to Attract Travel Customers Online
June 28th, 2011
Hotel marketers must regard the complexity of online travel planning today and understand, the touch points customers use in their purchase path including: Paid search & Natural search (Email).
Tags: Hotel Marketing · Internet Marketing · Travel Marketing · email marketing

