TripAdvisor, the world’s largest travel community, yesterday announced the results of its annual travel trends survey of more than 3,000 U.S. travelers. The primary trends identified are that travelers appear to be going lean and green by visiting national parks, hiking, and engaging in adventure activities. A greater amount of Americans said they will be [...]

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The web 2.0 shift has had a huge impact across a variety of markets. The peer to peer influence on today’s online buyers has prompted many industries to get involved in these new trends to stay on top. One particular market that has fully embraced these new technologies is travel and tourism, writes OneUpWeb.
Many state, [...]

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The common misconception about the online travel is that the number of online travel buyers in the U.S. is declining. In fact, that number is on the rise, as documented in The Consumer Travel Trends Tenth Edition recently published by PhoCusWright Inc.
In 2007, approximately 70% of online travelers (that is, adults who have taken a [...]

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There are thousands of holidays open for bids on the auction site – but are the deals too good to be true? Times Online’s Chris Haslam on his journey hunting for bargains eBay UK’s travel section.
The auction site has long fancied itself as an online travel agency, and has been running trials in Germany of [...]

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According to Hitwise’s latest travel report, 38.71% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of August, 2008. 47.51% went to the top 20 websites and 68.09% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 9 minutes, [...]

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The number of travelers booking online is down. What’s up?
This year US travel sales booked online will reach $105 billion, up 12% from 2007.

eMarketer forecasts that US online leisure and unmanaged business travel sales (including airline, hotel, rental car, vacation package, intercity rail and cruise) will reach $105 billion. Furthermore, from 2007 to 2012, sales [...]

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Not long ago, the advent of online travel – allowing travelers to research and book their trips with a few clicks of a mouse – was thought to be a death knell for traditional travel agents. But faced with the increasing cost and unpredictability of travel today, vacationers seem to be returning to the fold.
Twenty-three [...]

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The most unique and wonderful element of Internet marketing is that results are almost totally measurable, something we could never achieve with media advertising. Sometimes, even a small change or addition can make a huge improvement in reservation production. The ability to quickly measure the impact of that change is priceless.
The true function of any [...]

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The UK remains the single strongest performing market in terms of online travel expenditure achieving nearly double the online sales of its closest contender Germany, according to the new European Online Travel Report 2008 recently published by EyeforTravel. The size of the UK online travel market is reported to have grown 18% on the previous [...]

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