For me, it all began some time ago with an article, written by a web marketing company, which asserted ‘Do you know what people are saying about your hotel on the Internet?’ That company even offered to monitor social media for individual hotels, as if a comment made on FaceBook would or could impact your [...]

[ Read more → ]

The economy may be bad around the world, but consumers are still planning trips, even if the research won’t become anything more than research. With more consumers turning to online networks to research, marketers could benefit from a bit of travel advertising.
According to a recent report from comScore, Travel Ad Network (TAN) is the top [...]

[ Read more → ]

Calling the airline is a thing of the past. US business travelers surveyed who flew more than six times during the previous 12 months preferred to book their trips online instead of by phone or e-mail. That held true whether the travelers booked directly with suppliers or had their corporate travel departments handle the bookings.
The [...]

[ Read more → ]

When it comes to online hotel shopping, there can be such a thing as too much choice, Expedia has found. The company has been using analytics to work out what attributes can turn a search into a sale.
Given a choice between slicing and dicing search results to find the perfect hotel or just trusting the [...]

[ Read more → ]

There will probably never be enough time, money, or human resources available for smaller properties to do everything they want to accomplish. For these hotels, prioritizing marketing initiatives is vital. The first priority should be to have a search and sales optimized website and to develop a simplified and affordable online marketing budget.
The relative newness [...]

[ Read more → ]

For today’s time-poor consumers, booking a holiday can be a tough process. The age old question always fired at a new band, ‘What are your influences?’ is just as important when it comes to online travel customers.
Most people begin the holiday research process by searching for destination guides (typically through Google). Often, these in-depth guides [...]

[ Read more → ]

With the travel industry already feeling the pain of the economic downturn, Google on Wednesday convened more than a hundred travel marketing executives at TravelThink 2008 to offer strategies for boosting business, as well as to get feedback.
As one of the industries to embrace search early on, travel has become a key business category for [...]

[ Read more → ]

It is often heard that one of the best ways for a hotel to be successful and stand out in the increasingly competitive hospitality industry is to offer customized services. The question is how to approach customers and learn what they want and how they want it.
The answer is: by customizing services.
When a guest lacks [...]

[ Read more → ]

In 2007, more than 30 percent of bookings came from direct web bookings — a trend expected to grow as consumers make higher-value purchases online.
This and other key Internet marketing trends were the focus of discussion for more than 200 European participants in three regional seminars hosted in September by TravelCLICK, the leader in hotel [...]

[ Read more → ]