Bing – 2009 Holiday Season More Traveler-friendly than the 2008 Season

September 11th, 2009

Fareologists at Bing Travel issued a preliminary outlook for the 2009 holiday travel season, uncovering a holiday season that is distinctly more traveler-friendly than the 2008 season.
This year, airfare for Thanksgiving travel to domestic destinations averages $327, down 22 percent from 2008 and virtually on par with 2007 fares. Christmas and New Year’s holiday airfare [...]

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Tags: Hotel Marketing · Travel Marketing

New Perspective on the Travel Industry

August 18th, 2009

Ferguson, VP of lodging demand and analysis for Expedia, shared 10 hotel trends using data generated from hotel bookings on Expedia.
1. Exchange rates are shifting travel patterns. “There are a lot more Americans traveling to the U.K. despite the economy. That’s simply because it has gotten so much cheaper,” he said. “It’s 35-percent cheaper just [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Travelers Satisfaction with Online Shopping Experience is Going Down

August 12th, 2009

A new report, to be released Tuesday by Forrester Research, found that far from embracing the do-it-yourself era, many consumers were fed up with the complicated process of planning and booking travel.
“What we’ve seen is growing frustration,” said Henry H. Harteveldt, a Forrester travel analyst. “Consumers see other Web sites becoming easier to use – [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Twitter Not So Effective Promotion Tool amongst Consumers

August 11th, 2009

Though Twitter is currently a media darling, only 8% of advertisers and consumers think it is a “very effective” promotion tool, according to June 2009 data from LinkedIn Research Network and Harris Interactive.
The research, which included surveys of US advertisers and Internet users, found that while 83% of advertisers were familiar with Twitter, only 31% [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Package Holiday Growing in Popularity Again

August 10th, 2009

A report in the UK has highlighted that the package holiday is making a “remarkable comeback”.
According to a report filed by The Telegraph, a rush for late deals because of the poor weather, coupled with the financial security offered by holiday firms should things go wrong, has seen the popularity of the package flourish once [...]

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Tags: Hotel Marketing · Travel Marketing

Pros and Cons of Putting TripAdvisor’s Reviews on Your Website

July 15th, 2009

What are the pros and cons of creating a link on the hotel website to the customer reviews page of the hotel on TripAdvisor and displaying TripAdvisor reviews directly on the hotel website via the TripAdvisor Review Widget.
We have always recommended against both of these options. Here is why:
1. Creating a [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Using Twitter for Improving Customer Service

July 9th, 2009

But after signing up for my own Twitter account earlier this year (www.twitter.com/michellehiggins) — and being guilty of all of the above — I can now attest to at least one practical use for travelers: complaining.
As hotels, airlines and other travel companies line up on Twitter to promote their brands, customers who voice their grievances [...]

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Tags: Social Media Marketing for Hotels · Travel Marketing

Cultural Influences on Travel Behaviour

July 3rd, 2009

Spaniards and Italians are the most demanding touristsm while the Dutch and British, on the other hand, are more concerned about practical aspects and less about the details of their room.
Over 80% of European tourists think that a very important factor when booking a room is a shower or bath, and over 60% acknowledge that [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Microsoft Bing’s look-and-feel seems uncomfortably close to Kayak.com’s

July 1st, 2009

Kayak, the popular multi-airline airfare search engine, thinks Microsoft Bing’s new travel search engine looks so much like its own that it’s confusing Kayak users.
Kayak, the popular multi-airline airfare search engine, thinks Microsoft Bing’s new travel search engine looks so much like its own that it’s confusing Kayak users. The travel search company sent Microsoft [...]

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Tags: Travel Marketing