Hitwise April 2008 Hitwise Industry Report for Travel – Agencies

May 7th, 2008

According to Hitwise’s latest Travel – Agencies report, 68.78% of all visits to the online ‘Travel – Agencies’ industry went to the top 10 websites for the month of April 2008. 78.78% went to the top 20 websites and 93.11% went to the top 100 websites.
The monthly report provides Hitwise data on:

Websites That Entered and [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

AOL Travel / Zogby Survey Finds More than Half of Americans Have Less Money to Spend This Year on Summer Vacations than in 2007

May 2nd, 2008

Far more consumers say they will restrain their holiday spending this year than last year, according to a survey from AOL Travel and Zogby International. Signs of economic uncertainty among consumers help explain consumers’ increased spending restraint. However increasing use of the internet for holiday shopping is a positive sign for Internet retailers.
Survey Reveals How [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Microsoft acquires Farecast for $115 million

May 1st, 2008

Microsoft is the mystery buyer of Farecast, the Seattle online travel startup. Farecast is a travel search provider which predicts when there is the most ideal time for travellers to purchase tickets.
John Cook is reporting that Farecast has been acquired by Microsoft for $115 million.
The buyout of Farecast was confirmed on the Farecast Blog:
‘We’re excited [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Web 2.0 Strategies for Hotel Sales And Marketing

May 1st, 2008

Web 2.0 offers a number of opportunities for hoteliers in sales and marketing process. It became apparent that the economy is having a significant impact on customers travel plans. Consumers are smarter in every facet of their buying behaviour and marketers need to do a lot to ensure that they meet all customers’ expectations and [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Search engines corner hotel research

April 30th, 2008

The British Hotel Guest Survey 2008, researched and produced by BDRC, has been released. This annual survey focuses on the UK domestic hotel market both in the business and leisure sectors.
According to the survey, internet search engines remain the preferred information source for business and leisure travellers and internet bookings continue to rise. Likewise, 36% [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing