Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

November 8th, 2010

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 1 new entry.

Has your hotel made the list?

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Tags: Facebook · Internet Marketing · Social Media Marketing for Hotels · Top 30 Hotels on Facebook

Reviews!!!! To Respond or not to Respond….what’s your strategy?

June 24th, 2010

Responding to complaints and criticisms is a very definite learned skill in online hotel marketing – we show you how.
In the past, a customer’s bad experience may go as far as several friends. Now, a negative hotel review can be viewed by almost the entire world literally in only a matter of seconds.
Determine when not [...]

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Tags: Mobile / Location Based Marketing

Children ‘would rather explore the world virtually than travel’

May 4th, 2010

The computer age is creating a generation of children who would rather explore the world virtually than take foreign holidays, according to a new report.

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Tags: Hotel Marketing · Travel Marketing

Protect your Twitter Accounts & Protect your Hotel’s Brand

February 25th, 2010

Over the last couple of days I’ve gotten a few direct message from people and businesses that just didn’t look right, with links attached. I obviously didn’t click on them for this reason however since then I notice a few more so let it might be help to make a posting on the matter.
This is [...]

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Tags: Building a Community / Tribe · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Social Media Hots Up with the Launch of Google Buzz

February 12th, 2010

Is this Google’s entry into the social media foray? Google has just announced the launch of a new array of social networking-oriented features to its free Gmail email service. Called Google Buzz, the new features give users the ability to share photos, updates, websites, and news with friends and family. In addition to helping network with existing connections, the service can also offer suggestions for people users might be interested in following. The features are integrated directly into Gmail and require no installation or separate configuration.

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Tags: Building a Community / Tribe · Internet Marketing · Mobile / Location Based Marketing · Social Media Marketing for Hotels

Are we Starting to See Signs of Confidence Returning? Consumers Intending to Travel Set to Increase in 2010

February 12th, 2010

Travelocity recently published a ‘Traveler Confidence Report’ which attempts to understand and predict the trends in travel intentions for 2010. The study shows a large rise in travel intentions compared to six months and one year ago.

These findings are sure to make many hoteliers breathe a sigh of relief.

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Social Media Engagement – The Airline Experience

January 12th, 2010

A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline’s ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which [...]

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Tags: Building a Community / Tribe · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Package holiday price war predicted

December 29th, 2009

A package holiday price war is being predicted as companies seek to capitalise on a recovering market in 2010.
Turkey is leading the way as value-conscious travellers seek to avoid eurozone holiday spots, according to the Co-operative Travel
The leading travel retailer reports that bookings across top 20 destinations for next summer have seen a 26% increase [...]

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Tags: Hotel Marketing · Travel Marketing

Decade of Online Travel Revolution

December 17th, 2009

Over the last 10 years the way we travel has been revolutionised by the web. Many of us waved goodbye to high-street travel agents, newspaper classifieds and hours spent staring at endless Teletext pages, and logged on to new hi-tech services.
As the web began taking hold of the public’s imagination, the burst of sites and [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing