Travel Companies Use Twitter to Pitch Services and Respond to Customers

February 11th, 2009

Hotels, airlines, airports and other travel companies are joining the Twitter community, too, to pitch services, update travel conditions and respond directly to the individual needs of customers.
They’re finding the mobile nature of the technology is ideal for talking to travelers.
Problems no longer ‘quiet’
“We had one of our (frequent guest) members Twitter from the [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

How Much Can You Trust Travelers Online Reviews?

January 28th, 2009

When TripAdvisor first burst on the scene it seemed like the answer – a reference tool that would help travellers find the gold in a big pile of dirt. Yet it hasn’t worked out that way, with reviews often raising more questions than answers, writes Martin Kelly, Editor, Travel Trends.
Get the truth, then go… So [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Booking method depends on Travelers’ needs – eMarketer

January 26th, 2009

Online travelers have learned to book their reservations on travel suppliers’ Websites to avoid intermediaries’ service fees and collect loyalty points. Suppliers save money from direct bookings and thus encourage this behavior with aggressive, lowest-price guarantees.
Yet market share does not tell the whole online travel story, PhoCusWright said.
OTAs and travel service suppliers appeal to different [...]

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Tags: Travel Marketing

Secure Your Hotel Market Position in 2009 with Smart Marketing Campaigns

January 16th, 2009

Hospitality industry has always tended to be reactive, rather than current, to changes in the economy. After all, hotels don’t create travel, they serve it. There is little hotels can do to induce people to travel. People don’t travel for the purpose of staying in hotels, they stay in our hotels because our hotels are [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Best Travel Deals for UK Travelers in 2009

January 12th, 2009

Telegraph.co.uk looks ahead at this year’s travelling trends, including the best good value destinations for UK travelers, plagued by the tumbling pound.
Money talks, and it is going to have a bigger say than ever on where we travel in 2009. The tumbling pound has sharply increased the cost of holidays in many of UK’s favourite [...]

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Tags: Travel Marketing