According to Hitwise’s latest travel report, 36.97% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of July, 2008. 46.04% went to the top 20 websites and 67.08% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 9 minutes, [...]
Hitwise Custom Report for Travel Category – July 2008
August 14th, 2008
Tags: Hotel Marketing · Internet Marketing · Search Engine Optimisation · Travel Marketing
How to Connect with Hotel Guests through Social Media
August 6th, 2008
Web 2.0 is no longer considered an ‘innovation’. It’s a standard. The internet is now a place for sharing and social interaction. The smartest businesses in the world are using this social interaction to their benefit – through blogs, streaming video, and online communities, where people come together to trade links, ideas, and information 24 [...]
Tags: Social Media Marketing for Hotels · Travel Marketing
Online Travel: Prices drove purchase decisions during economic uncertainty
July 31st, 2008
More than four out of 10 US nonbusiness travelers surveyed expect to reduce the number of trips they will take in the coming year as a result of the economy, according to a June 2008 Destination Analysts’ “The State of the American Traveler” survey.
Nearly three out of 10 said they would spend less for their [...]
Tags: Hotel Marketing · Internet Marketing · Travel Marketing
Expedia Implements Recommendations and Social Search Solution
July 29th, 2008
Expedia is using Baynote Social Search to complement the site’s existing travel booking engine. Baynote Social Search refines search results, based on what other searchers have found most useful or most interesting. Now Expedia® customers are able to use organic search terms to find travel inspiration, trip planning tools and the information they need to [...]
Tags: Social Media Marketing for Hotels · Travel Marketing
New travel Web Sites Inspire and Plan an Entire Trip
July 25th, 2008
A new generation of travel Web sites is using creative features to help travelers customize their vacation, whether it be a kayaking adventure or a lazy stay at the beach.
Tips, ratings and itineraries – often supplied by everyday travelers rather than professionals – are a cornerstone for many of the new companies, which are competing [...]
Tags: Social Media Marketing for Hotels · Travel Marketing
Hotels Losing Strong Position to Negotiate Business Rates
July 22nd, 2008
The U.S. hotel industry, already suffering through a dismal U.S. economy, an airline crisis and record fuel prices, now faces tough negotiations over a major source of its income – corporate room rates.
Corporate contracts account for almost 35 percent of the U.S. hotel sector’s revenue, according to lodging industry veteran Bjorn Hanson of New York [...]
Tags: Hotel Marketing · Travel Marketing
Should hotels charge guests to access high-speed internet and WiFi service?
July 21st, 2008
Internet service is getting cheaper, not more expensive, and hotels already are shelling out for multiple T1 lines for their own internal use. The cost of providing the service to guests is marginal, and hotels are pocketing the sizable difference between that and what they charge per night for the privilege of a high-speed connection.
Travel [...]
Tags: Hotel Marketing · Travel Marketing
Customers misled by Airline Industry
July 15th, 2008
European Union and Danish officials named seven online travel operators and airlines Thursday in an ongoing crackdown against misleading ads and price schemes.
Online travel sites run in Denmark by Ryanair, Air Berlin, Air Baltic, SkyEurope, Aer Lingus, Brussels Airlines and Seat24 were singled out for violating European consumer law.
Consumers are being “led down by the [...]
Tags: Internet Marketing · Travel Marketing
Hitwise Custom Report for Travel Category June 2008
July 11th, 2008
According to Hitwise’s latest travel report, 37.21% of all visits to the online ‘Travel’ industry went to the top 10 websites for the month of June, 2008. 46.43% went to the top 20 websites and 67.84% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 10 minutes, [...]
Tags: Hotel Marketing · Internet Marketing · Travel Marketing

