Reviews!!!! To Respond or not to Respond….what’s your strategy?

June 24th, 2010

Responding to complaints and criticisms is a very definite learned skill in online hotel marketing – we show you how.
In the past, a customer’s bad experience may go as far as several friends. Now, a negative hotel review can be viewed by almost the entire world literally in only a matter of seconds.
Determine when not [...]

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Tags: Mobile / Location Based Marketing

Children ‘would rather explore the world virtually than travel’

May 4th, 2010

The computer age is creating a generation of children who would rather explore the world virtually than take foreign holidays, according to a new report.

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Tags: Hotel Marketing · Travel Marketing

Protect your Twitter Accounts & Protect your Hotel’s Brand

February 25th, 2010

Over the last couple of days I’ve gotten a few direct message from people and businesses that just didn’t look right, with links attached. I obviously didn’t click on them for this reason however since then I notice a few more so let it might be help to make a posting on the matter.
This is [...]

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Tags: Building a Community / Tribe · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Social Media Hots Up with the Launch of Google Buzz

February 12th, 2010

Is this Google’s entry into the social media foray? Google has just announced the launch of a new array of social networking-oriented features to its free Gmail email service. Called Google Buzz, the new features give users the ability to share photos, updates, websites, and news with friends and family. In addition to helping network with existing connections, the service can also offer suggestions for people users might be interested in following. The features are integrated directly into Gmail and require no installation or separate configuration.

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Tags: Building a Community / Tribe · Internet Marketing · Mobile / Location Based Marketing · Social Media Marketing for Hotels

Are we Starting to See Signs of Confidence Returning? Consumers Intending to Travel Set to Increase in 2010

February 12th, 2010

Travelocity recently published a ‘Traveler Confidence Report’ which attempts to understand and predict the trends in travel intentions for 2010. The study shows a large rise in travel intentions compared to six months and one year ago.

These findings are sure to make many hoteliers breathe a sigh of relief.

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing