Twitter is currently in the beta testing stage of a new feature that will undoubtedly strengthen a hotel’s presence on twitter. The ‘Twitter Business Center’ adds a few new key features but is currently only active on a select few accounts. Among the new features are the ability to verify the authenticity of the account and also the possibility to accept direct messages from those who you are not currently following.

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Twitter’s brand spanking new advertising function they’re calling “Promoted Tweets” could be an extremely useful marketing tool. Twitter’s sheer volume of content often drowns out relevant posts. Promoted Tweets are a way for you to make sure your tweets are being noticed above the irrelevant posts.

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It’s time for this week’s Top 30 Irish Hotels on Twitter. We have 1 new entry at number 24 and 5 hotels pushing their way up the table.

Has your hotel made the list?

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Social media programs tend to start with a flurry of activity and then either take over our life or fade into obscurity. At one end of the spectrum is the coordinator who’s issuing updates every thirteen seconds and neglecting her other duties. At the other end is the manager who resents social media’s insatiable appetite for time and creative energy and is neglecting it in favor of other duties.

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In the hospitality industry, word of mouth is everything. Many praised the day social networks were born as these vastly expanded the online potential of this form of indirect marketing. Forrester Marketing recently presented findings on the current state of word of mouth marketing and peer influence in the digital domain which also included many tips for marketers.

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