Social media can provide valuable customer feedback about their products by allowing them to eavesdrop on these conversations. The desire to listen in on customers’ online conversations about products is so pervasive across companies that it has spawned a cottage industry of listening companies that regularly scan online conversations to gauge customer sentiment.

But how accurately do these conversations represent the true underlying sentiment of a product’s customers?

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This week, our Top UK Hotels on Twitter has seen no new entries and 4 hotels have moved up the table!

Has your hotel made the list?

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The importance of the 3F’s (friends, fans, and followers) does not lie in the initial conversion from consumer to connected consumer. Counting numbers as a metric here isn’t helpful or usefull. In fact, it’s misleading and potentially distracts any business from long-term success. The value in the connection is in understanding not only why a conversion took place, but learning about expectations and also studying behavior and preferences to deliver against them in social networks and in the real world.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 6 hotels move up the table and 1 new entry.

Has your hotel made the list?

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It’s time for this week’s Top 30 Irish Hotels on Twitter. No New entries this week and 3 hotels have moved up the list!!!

Has your hotel made the list?

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There have been several articles written about the strength of integrating social sharing into the purchasing process. Many of the big companies are now integrating their online purchasing engines with social media channels to promote the option of allowing their customers share their recent purchases.

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Twitter is gifting its Promoted Tweets advertisers with wider distribution across the network, meaning you will start to see Promoted Tweets from brands you don’t follow starting Today.

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This week, our Top UK Hotels on Twitter has seen one new entry and 3 hotels have moved up the table!

Has your hotel made the list?

[ Read more → ]

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 2 new entries.

Has your hotel made the list?

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