According to a new report by HSMAI, the future of revenue management will include a rapid evolution of data as a strategic asset that can drive future decision-making. And hoteliers will track, analyze, and maximize social networking platforms as an integral part of revenue management.

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Last month, Facebook introduced their new universal “Like” button. Since then, this feature has been popping up on more and more sites across the web. The idea behind the new feature is to allow users to have Facebook experience outside of the walls of Facebook.com. So how can your hotel and your hotel’s website use this new feature?…

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One of the main issues facebook often encounters is the issue of privacy. Facebook, by its very nature, is a platform from which the user can choose to share certain information. Facebook, so far, have done a pretty good job of reassuring its users that no information will be shared unless the user agrees to it. New information published by the wall street journal has now revealed that Facebook, among others, have indeed been sending data to advertising companies.

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Twitter is currently in the beta testing stage of a new feature that will undoubtedly strengthen a hotel’s presence on twitter. The ‘Twitter Business Center’ adds a few new key features but is currently only active on a select few accounts. Among the new features are the ability to verify the authenticity of the account and also the possibility to accept direct messages from those who you are not currently following.

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Twitter’s brand spanking new advertising function they’re calling “Promoted Tweets” could be an extremely useful marketing tool. Twitter’s sheer volume of content often drowns out relevant posts. Promoted Tweets are a way for you to make sure your tweets are being noticed above the irrelevant posts.

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