Travelocity’s most recent poll shows more than half of all travellers share vacation information through social media. Nearly 30 percent of travellers have either never thought about precautions or do not take any precautions when posting about vacation on social media websites.

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This week, our Top UK Hotels on Twitter has 1 new entry and 7 hotels have moved up the table!

Has your hotel made the list?

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Research appears to show that in spite of all the positive press that social media gets, and all the use cases we’ve seen emerge over the past few years, Businesses are taking social media for granted.
When done right, social media can be a valuable source for customer acquisition, retention and satisfaction.

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Since the release of Facebook’s ‘Open Graph’, Facebook’s sticky little tentacles have been latching on to websites across the entire web. To some, the new universal ‘Like’ button was a trivial addition, adding little benefit over the already fairly widely used ‘Fan Box’ (which later became the ‘Like Box’). There are, however, distinct advantages to having this new little button.

Facebook have recently confirmed that if you include the ‘Like’ button on your site, your site (and also a link back to your site) will be findable in Facebook search without the need to add a separate Facebook page.

The main links you’ll find for Hotels in Facebook Search at the moment are links to TripAdvisor or Yelp (which have both greeted this new function with open arms). So, to fight for direct bookings through your hotel’s own website, adding the Facebook ‘Like’ button should definitely be up there on your ‘to do’ list.

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Responding to complaints and criticisms is a very definite learned skill in online hotel marketing – we show you how.
In the past, a customer’s bad experience may go as far as several friends. Now, a negative hotel review can be viewed by almost the entire world literally in only a matter of seconds.
Determine when not [...]

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