Five years ago social media was just kicking of, Can we remember life without the i phone and the time when ‘Mobile’ was mostly an after-thought, Fast forward to today and the sites we use and the way we use them have shifted dramatically. Facebook is closing in on Google as the Web’s most trafficked site. There are hundreds of thousands of mobile applications that users access across a variety of smartphones, and social media is increasingly being consumed and produced on the go. And “Like” buttons have become the new form of social currency for publishers around the world

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This week, our Top UK Hotels on Twitter has seen 1 new entry and 4 hotels have moved their way up the table!

Has your hotel made the list?

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It’s easy to get swept up in the buzz of social media. Everyday there is another new and exciting social media story to hit the news. The question remains: how are travel companies really using social media to add value?

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Foursquare is acquiring new users at an impressive rate, with an average of almost 13,000 new users per day!! When compared to Gowalla, Foursquare is averaging a daily growth rate of 75%.
Another impressive fact is that unlike most other social networks where women rule, with Foursquare, 64% of users are male! So businesses act fast and CLAIM your business on Foursquare right NOW- make the most of the service to increase your customer-base as well as increase loyalty among existing customers by introducing new and fun engagement programs.

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In today’s modern world your website should be an experience! The on line experience you create should relate to the audience you want to engage with – for some this may not involve your website at all!!

Even if you create an awesome site, if your audience isn’t going to visit it, you’re wasting your time, you must understand your audience and engage with them more than ever before!

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