A pretty common question these days is “which social network is the best?” – And to that I usually say – “the one that helps you meet your marketing objectives” – and in that regard, many are great, but for different reasons.
LinkedIn
I really like some things about LinkedIn. It has always tended towards the service [...]

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User reviews generated anonymously will become obsolete moving forward as consumers seek professional advice backed up by recommendations from friends and family.
Oyster unveiled its service in June and currently provides hotel reviews for major cities in the US as well as Jamaica, Dominican Republic, Hawaii and the Bahamas.
Elie Seidman, co-founder and chief executive of of [...]

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I want to share a 10-step game plan for social-network involvement that I think will work for you. You don’t have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.
Win the Right to Be Heard
Social-media engagement is [...]

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Facebook is a “social utility” designed to facilitate connections between people as well as businesses. It can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.
Facebook Public Profile
A Facebook Public Profile (aka a Facebook Page) is an ideal place for businesses to establish a beachhead within [...]

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So you’ve set up a company fan page on Facebook and you’re letting your employees fire off messages to the world via Twitter — or you’re at least thinking about it. Well, congratulations! Hold on, though. While social media might sound simple, there are as many ways to screw up in this new world as [...]

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