Social Media and Mobile Strategies for the Travel Industry 2011 report provides aN insight into how to reach out to today’s tech-savvy shoppers.

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For years baby boomers have dominated the direction of hotel marketing, but now as more and more Gen Y’s and Gen X’s are traveling, hotels are now forced to focus their attention on the needs and wants of these segments.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 hotels move up the table and 0 new entries

Has your hotel made the list?

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Social media sites such as facebook are becoming an essential component in the buyer decision making process, where referrals can be directly linked to sales. More than 15.2 million visitors to hotel websites in 2010 were referred through facebook.

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According to experts Google+ will surpass an estimated 10 million users by today. The Google+ project was launched just two weeks ago and its popularity is increasing every day as more and more people join the social network.

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This week, our Top UK Hotels on Twitter has seen 0 new entries and 1 hotel has moved up the table!

Has your hotel made the list?

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 4 hotels move up the table and 0 new entries

Has your hotel made the list?

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Almost fifty per cent of consumers combine social media and search engines in their buying process, as this is the case hoteliers must employ a social media program. This article outlines seven tips for Revenue Managers to aid them in this process.

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Google have expressed that in the next two weeks they will reach out to test partners in a bid to begin the implementation of this project across all business sectors.

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