This new study from Pew Internet found that between April 2009 and May 2010, social networking site usage grew 88% among Internet users aged 55-64. During the same time frame the 65+ social networking presence grew by 100%.Social Networks like Facebook are still dominated by young people, but their usage only grew 13% during the same period.

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It’s time for this week’s Top 30 Irish Hotels on Twitter. There are no new entries this week and 4 hotels have moved their way up the table.

Has your hotel made the list?

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Social media opens up a vast number of new channels to market your hotel though but we must realise that social media is not the silver bullet that is going to turn your business and life around. But it is known that when social media is used correctly it can allow your business capitalize on this incredible pool of active users.

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This article explores how to generate new followers, how to manage your newly found follower surplus and how to turn those shallow relationships into deeper ones using the top 5 most indispensable Twitter tools.

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What’s your customer engagement style? It’s a question reminiscent of those light-hearted quizzes that proliferate magazines: Are you strong or sassy? Independent or group-focused? When someone @-replies you on Twitter, do you respond immediately or wait a couple days?

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