Review Sites are Here to Stay, ‘Embrace Them Fully’ Should Be the Travel Brand Mantra

May 21st, 2014

The travel industry may be deeply uncomfortable about the impact of sites like TripAdvisor, but it should not assume the general public is na?ve. The best practice marketing strategy is to incorporate it into the sales process.

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Tags: Social Media · Social Media Marketing for Hotels · Twitter

How To Amplify Your Visual Story With The New Twitter Layout

May 20th, 2014

Twitter is changing, and they want you to change with them. The most recent update is good news for visual storytelling hotel marketers!

There has been a major shift towards offering users a more visually rich and diverse online experience ? Twitter is no different. They’ve recognized the value in visual storytelling, and made major changes to their users’ profile layouts to reflect just that. This trend isn’t imaginary, in fact, visual content is processed in the brain 60,000x faster than text (3M Corporation)! No wonder Twitter, known for real-time, fast-paced updates is moving toward easily digestible communication through images!

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Tags: Social Media · Twitter

Top Brands Now Testing Pinterest Promoted Pins

May 15th, 2014

We first learned about Pinterest’s plans for promoted pins in September 2013.

A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds.

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Tags: Social Media · Social Media Marketing for Hotels · pinterest

Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

April 14th, 2014

This week’s Top 30 Irish Hotels on Facebook list is up! 1 hotel has moved up the list. Check it to see if it is your hotel!

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Tags: Social Media Marketing for Hotels · Top 30 Hotels on Facebook

How to Save Your Organic Reach On Facebook

April 8th, 2014

During the month of December 2013, Facebook EMEA updated their algorithm resulting in significant changes to the Organic Reach of brand page posts.
Previously, posts would organically reach 16-18% of the total fans of the page, however this has now dropped to between 1-6% (study of 13 brand Facebook pages that Huskies manage ranging from 4,000 fans to over 2 million fans).

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Tags: Facebook · Social Media · Social Media Marketing for Hotels

#Top30 Hotels UK Hotels on Twitter #Top30UKHotels

April 2nd, 2014

It’s time for this week’s Top 30 UK Hotels on Twitter list. 7 hotels have moved up the list. View the new ranking and see who is number one this week!

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Tags: Mobile / Location Based Marketing · Social Media · Top 30 Hotels on Twitter · Top 30 UK Hotels on Twitter

Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

March 31st, 2014

This week’s Top 30 Irish Hotels on Facebook list is up! 2 Hotels have moved up and we have a new entry! Check it if your hotel is one of them!

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Tags: Facebook · Mobile / Location Based Marketing · Social Media Marketing for Hotels · Top 30 Hotels on Facebook

Top 30 Irish Hotels on Twitter #Top30IEHotels

March 25th, 2014

It’s time for our updated #Top30 Hotels Irish Hotels on Twitter list. 4 Hotels have moved up this week! Check to see if your hotel is one of them.

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Tags: Social Media Marketing for Hotels · Top 30 Hotels on Twitter · Top 30 IE Hotels on Twitter · Twitter

Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

March 24th, 2014

This week’s Top 30 Irish Hotels on Facebook list is up! This week seemed quiet, there was no moving up on the list! Check it if your hotel has made the list this week!

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Tags: Mobile / Location Based Marketing · Social Media Marketing for Hotels · Top 30 Hotels on Facebook