It’s time for this week’s Top 30 UK Hotels on Twitter list. Have a look and see how your hotel has done this week.
July 2nd, 2014
June 11th, 2014
Pinterest has announced the ability for business accounts to better track their pin performance and promote the best pins to a targeted audience on a per-click basis to a business’s website.
The do-it-yourself “promoted pins” offering is being tested with a small group of businesses, and others can sign up here to gain access.
June 9th, 2014
Hotels loyalty programs have essentially the same structure today as 10 years ago: Try remain loyal to a brand in order to collect points that can be redeemed in exchange of benefits, such as free rooms, and loyalty status ladder ascension. Yet loyalty programs aren’t leveraging the public interest that has grown in services using a social component as a differentiator.
May 27th, 2014
It’s time for this week’s Top 30 UK Hotels on Twitter list. View the new ranking and see how your hotel has done this week.
May 26th, 2014
This week’s Top 30 Irish Hotels on Facebook list is up! We have a new entry this week and 3 hotels have moved up the list. Check it to see if your hotel is one of them!
May 21st, 2014
The travel industry may be deeply uncomfortable about the impact of sites like TripAdvisor, but it should not assume the general public is na?ve. The best practice marketing strategy is to incorporate it into the sales process.
May 20th, 2014
Twitter is changing, and they want you to change with them. The most recent update is good news for visual storytelling hotel marketers!
There has been a major shift towards offering users a more visually rich and diverse online experience ? Twitter is no different. They’ve recognized the value in visual storytelling, and made major changes to their users’ profile layouts to reflect just that. This trend isn’t imaginary, in fact, visual content is processed in the brain 60,000x faster than text (3M Corporation)! No wonder Twitter, known for real-time, fast-paced updates is moving toward easily digestible communication through images!
May 15th, 2014
We first learned about Pinterest’s plans for promoted pins in September 2013.
A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds.
April 14th, 2014
This week’s Top 30 Irish Hotels on Facebook list is up! 1 hotel has moved up the list. Check it to see if it is your hotel!