Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have on marketing?
January 9th, 2012
January 5th, 2012
A critical step towards measuring Social Media success and making sense of the measures is to have defined objectives from the outset. These will help determine what one needs to measure, and what defines success.
January 3rd, 2012
2012 has begun, today is the day to start making a social media plan. Its time to officially tackle the social media resolutions for 2012. Here are some tips to point you in the right direction.
December 20th, 2011
In April 2011, foursquare, the addictive location-based service for smart phone users, announced that there had been more than a billion check-ins on the platform. In addition, 500,000 businesses are using foursquare’s Merchant Platform to create “specials,” which are location-based mobile coupons. Many of those businesses are hotels and restaurants looking to drive awareness and increase loyalty with regular customers.
December 8th, 2011
It shouldn’t be news to you by now that Twitter is an essential tool for your hotel’s social media efforts. It’s a great channel that allows you to connect with your guests and see what people are writing about your brand.
December 7th, 2011
In its latest move to colonize areas of the web currently outside its orbit, Facebook is planning to roll out a “Subscribe” button for websites.
November 23rd, 2011
5 easy steps to show you how Social Media can help your Brand
October 26th, 2011
Social media can provide valuable customer feedback about their products by allowing them to eavesdrop on these conversations. The desire to listen in on customers’ online conversations about products is so pervasive across companies that it has spawned a cottage industry of listening companies that regularly scan online conversations to gauge customer sentiment.
But how accurately do these conversations represent the true underlying sentiment of a product’s customers?
October 25th, 2011
The importance of the 3F’s (friends, fans, and followers) does not lie in the initial conversion from consumer to connected consumer. Counting numbers as a metric here isn’t helpful or usefull. In fact, it’s misleading and potentially distracts any business from long-term success. The value in the connection is in understanding not only why a conversion took place, but learning about expectations and also studying behavior and preferences to deliver against them in social networks and in the real world.