Sure, it makes sense for most businesses to follow their customers into the world of social media. But before doing so, they must have a firm grasp on how to measure the ROI of those ventures.
For organizations, social media can serve as a private media channel that allows corporate control of the messaging. Social networks [...]

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The rise of websites that empower consumers to write reviews of our businesses is causing many business owners anxiety, or even outright rage. Of course we love it when people say great things about our business, but what about when they say bad things? Do we really have a reason to fear?
Just how significant are [...]

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You may have noticed recently that we’re in the midst of what seems to be a social media mania. You can’t pick up a newspaper or turn on the TV news without reading or hearing something about Twitter, Facebook or similar social media. Manias make me nervous.
First, this isn’t your grandma’s Internet anymore. Social media [...]

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Let’s say you’ve got a great product or service and you want to promote it using social media and you also know you can’t approach the social web as if it were old-style marketing.
Targeting prospects, talking about consumers and audiences, crafting and broadcasting your messages – that’s not the way it works. But as you [...]

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Savvy travel-marketing people already know that popular social-networking sites like Twitter, Facebook, MySpace, YouTube, LinkedIn and others are a valuable extension of any major marketing program.
As the social-networking phenomenon grows and evolves, travel agencies, home-based agents, suppliers and destination marketers who sit on the sidelines may risk missing significant opportunities to engage existing customers, recruit [...]

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