Understanding Hotel Online Marketing by Jitendra Jain

June 24th, 2008

We have come a long way in the world of Internet Marketing. From the age of information (think glorified electronic brochure) on the web to the world of snappy online transactions…we’ve now moved into the age of an experiential and social Internet, all great leaps in a relatively short space of time.
Hotel eMarketers can lay [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

MySpace still Top US Social Networking Site

June 23rd, 2008

MySpace.com received 72.73 percent of the market share of U.S. visits in May 2008 among a custom category of 58 of the leading social networking websites according to Hitwise.
The market share of U.S. visits to the social networking custom category decreased 1 percent in May 2008 compared to April 2008 and has decreased 6 [...]

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Tags: Social Media Marketing for Hotels · Travel Marketing

Travel Muse Brings “Discovery” To Travel Search

June 16th, 2008

The Travel category online is an example of how the Internet has made our lives both easier and more complicated. It very clearly exemplifies “the paradox of choice.” Indeed, there are hundreds of travel sites that provide booking services and travel content of one sort or another. You’re “empowered” with information but also potentially overwhelmed [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Representing Your Business on the Social Web

June 3rd, 2008

Social Media is all about conversation with customers. Online success of any business may rely more than ever on having a voice that people can trust, rely upon and consider it as credible source for information about a company or a product.
Marketers have ratcheted up their use of social media sites, which continue to garner [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing