Business Promotion Tools: Ratings, Reviews and Recommendations

May 20th, 2009

Let’s say you’ve got a great product or service and you want to promote it using social media and you also know you can’t approach the social web as if it were old-style marketing.
Targeting prospects, talking about consumers and audiences, crafting and broadcasting your messages – that’s not the way it works. But as you [...]

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Tags: Social Media Marketing for Hotels · Travel Marketing

Social Media Strategies for Travel Companies

March 19th, 2009

Savvy travel-marketing people already know that popular social-networking sites like Twitter, Facebook, MySpace, YouTube, LinkedIn and others are a valuable extension of any major marketing program.
As the social-networking phenomenon grows and evolves, travel agencies, home-based agents, suppliers and destination marketers who sit on the sidelines may risk missing significant opportunities to engage existing customers, recruit [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels

Travel Companies Use Twitter to Pitch Services and Respond to Customers

February 11th, 2009

Hotels, airlines, airports and other travel companies are joining the Twitter community, too, to pitch services, update travel conditions and respond directly to the individual needs of customers.
They’re finding the mobile nature of the technology is ideal for talking to travelers.
Problems no longer ‘quiet’
“We had one of our (frequent guest) members Twitter from the [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Making Good Use of Social Media for Travel Industry

November 26th, 2008

For me, it all began some time ago with an article, written by a web marketing company, which asserted ‘Do you know what people are saying about your hotel on the Internet?’ That company even offered to monitor social media for individual hotels, as if a comment made on FaceBook would or could impact your [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Web 2.0 Social User’s Guide for Hotels

September 25th, 2008

Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry, has published the hospitality industry’s first Web 2.0 Social Media User’s Guide. The guide serves to educate hoteliers on how to proactively establish and manage hotel profiles on the leading Social Media websites Facebook, Wikipedia, MySpace, Squidoo, Twitter, PhotoBucket and others.
This comprehensive user’s [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels

Adjusting Hotels’ Online Marketing in Slow Economy

August 18th, 2008

In today’s economy, one has to be careful about how to spend their money wisely, and this is especially true in the hotel industry. Hoteliers invest their money in marketing to bring in more guests, but in a tough economy, business slows down. So how is it possible for us to thrive, despite slow business?
The [...]

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Tags: Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing

How to Connect with Hotel Guests through Social Media

August 6th, 2008

Web 2.0 is no longer considered an ‘innovation’. It’s a standard. The internet is now a place for sharing and social interaction. The smartest businesses in the world are using this social interaction to their benefit – through blogs, streaming video, and online communities, where people come together to trade links, ideas, and information 24 [...]

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Tags: Social Media Marketing for Hotels · Travel Marketing

Expedia Implements Recommendations and Social Search Solution

July 29th, 2008

Expedia is using Baynote Social Search to complement the site’s existing travel booking engine. Baynote Social Search refines search results, based on what other searchers have found most useful or most interesting. Now Expedia® customers are able to use organic search terms to find travel inspiration, trip planning tools and the information they need to [...]

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Tags: Social Media Marketing for Hotels · Travel Marketing

New travel Web Sites Inspire and Plan an Entire Trip

July 25th, 2008

A new generation of travel Web sites is using creative features to help travelers customize their vacation, whether it be a kayaking adventure or a lazy stay at the beach.
Tips, ratings and itineraries – often supplied by everyday travelers rather than professionals – are a cornerstone for many of the new companies, which are competing [...]

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Tags: Social Media Marketing for Hotels · Travel Marketing