Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research.
Consumers flock daily to social media sites to keep in touch with friends and family, but [...]

[ Read more → ]

It’s not enough that you have a presence on each site, but that you leverage your presence to connect with others who also have a presence on those sites. Social media is about being social. Each platform offers distinct advantages, but you need all three to build the strongest connection.
The connectivity usually begins on one [...]

[ Read more → ]

Reward and incentive-based promotions, which include a wide range of marketing strategies, such as sweepstakes, contests, loyalty/rewards, couponing, sampling, and other incentive offers, are gaining new popularity in these uncertain economic times.
This resurgent popularity is partly due to the power of promotions to interest, engage, and activate targeted consumer responses, and to produce immediate [...]

[ Read more → ]

There is no easy answer to the question, “What will be the next Twitter?” Yesterday, it was Friendster and then MySpace; today we are hooked on YouTube, Facebook, and, undeniably, Twitter — our friendly neighborhood microblogging buzz juggernaut. So who has staying power and what is next on the horizon for big digital breakthroughs?
In the [...]

[ Read more → ]

As the popularity of social media has grown, however, so have the number of networks to update and tools that can help. Below are a few effective and easy-to-use tools that I recommend to save you time and a lot of frustration in the long run.
Social media is the hottest trend in marketing today, and [...]

[ Read more → ]