Google launches real-time, social web search

December 15th, 2009

You might have noticed that Google looks a bit different, since announcing last week a couple of very important developments in the area of real-time search.

Google search results now include breaking news headlines, live updates from popular social networks, and blog posts published just seconds before. And the move is fully supported by the ‘who’s [...]

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Tags: Search Engine Optimisation · Social Media Marketing for Hotels

5 Tips For Getting More from Facebook

December 11th, 2009

In continuing with my series of quick social media tips I’m covering some tips for business use of Facebook here. I’ve actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.
1. Fan page – Facebook had [...]

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Tags: Internet Marketing · Social Media Marketing for Hotels

Holiday Shoppers influenced by Facebook and Twitter

December 10th, 2009

This holiday season is the first chance for most retailers to test the selling power of Facebook and Twitter, and one early survey shows the strategy is working.
A survey conducted Dec. 4 to 7 showed 28 percent of shoppers who have already started buying gifts were influenced by social media, according to a report issued [...]

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Tags: Internet Marketing · Social Media Marketing for Hotels

5 Tips for Getting More from LinkedIn

December 7th, 2009

A pretty common question these days is “which social network is the best?” – And to that I usually say – “the one that helps you meet your marketing objectives” – and in that regard, many are great, but for different reasons.
LinkedIn
I really like some things about LinkedIn. It has always tended towards the service [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels

Anonymous hotel reviews to become obsolete

December 3rd, 2009

User reviews generated anonymously will become obsolete moving forward as consumers seek professional advice backed up by recommendations from friends and family.
Oyster unveiled its service in June and currently provides hotel reviews for major cities in the US as well as Jamaica, Dominican Republic, Hawaii and the Bahamas.
Elie Seidman, co-founder and chief executive of of [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing