Despite perception to the contary Twitter is growing. New stats released show 50 million tweets a day from users.
New stats released yesterday by Twitter revealed that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network. If you’ve ever followed a trending topic ex. [...]
Twitter is growing! New Stats released…..
February 24th, 2010
Tags: Building a Community / Tribe · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Search Engine Optimisation · Social Media Marketing for Hotels
Social Media Hots Up with the Launch of Google Buzz
February 12th, 2010
Is this Google’s entry into the social media foray? Google has just announced the launch of a new array of social networking-oriented features to its free Gmail email service. Called Google Buzz, the new features give users the ability to share photos, updates, websites, and news with friends and family. In addition to helping network with existing connections, the service can also offer suggestions for people users might be interested in following. The features are integrated directly into Gmail and require no installation or separate configuration.
Tags: Building a Community / Tribe · Internet Marketing · Mobile / Location Based Marketing · Social Media Marketing for Hotels
Social Media Engagement – The Airline Experience
January 12th, 2010
A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline’s ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which [...]
Tags: Building a Community / Tribe · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing
Cancellations due to the weather? Real time information on your Hotel via Twitter. Why not, if your hotel is accessible Twitter can tell world!
January 11th, 2010
Yesterday there was a big shower of snow but yeah no big deal right! Wrong, we had gridlock all over Dublin; it took over 5 hours for large numbers of people to get home. Dublin Bus cancelled services, their website went down, so where do we get our real time info when something like this [...]
Tags: Hotel Marketing · Social Media Marketing for Hotels
Social Media and Brand Reputation Strategy
December 31st, 2009
Asked what their company had done to minimize negative comments in the past, nearly one-half reported having directly engaged with the consumer. The second-most-common strategy was longer-term in focus: trying to improve products and services.
A few respondents had tried to get offending content removed, but that tactic can backfire and cause further negative remarks against [...]

