This week, our Top UK Hotels on Twitter has seen 1 new entry and 4 hotels have moved their way up the table!

Has your hotel made the list?

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Those hotels that are waiting for the recovery to make phones ring with inquiries will not be the market leaders in this economic recover. Best practices have not only changed for hotel sales offices but sales processes in general. Internet Prospecting and Social Media are now making an appearance in many sales offices across the country…

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The ‘Like’ button, which was launched in April is now present on roughly 2 million sites around the web. Research has found that Facebook Likes not only generate interesting data about the “likers” themselves but it also speaks volumes about clickthrough rates, time on-site and other engagement metrics.

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Back in 2000 Kaufer co-founded TripAdvisor with the mission to help travelers around the world plan and have the perfect trip. Over the years the hotel industry have increasingly become aware of the power wielded by internet sites such as TripAdvisor. To date TripAdvisor has experienced tremendous growth in site traffic, with more than 40 million unique monthly visitors.

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It’s time for this week’s Top 30 UK Hotels on Twitter

Has your hotel made the list?

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Travelodge budget hotel chain is beating the recession in Ireland by using YouTube to drive brand recognition and room sales. The hotel sector has taken a big hit during the recession due to a reduction in tourism and business travel. This has been further compounded by reduced corporate travel budgets, global health scares and increased airline security. Despite these factors Travelodge has managed to increase room sales online.

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Transactional Emails in the Hospitality Industry usually come in the form of a booking confirmation or a post or pre stay email. An interesting report produced by ‘Experian’ analyzed more than 1,800 transactional emails and found that more than 100% of the time these emails are opened by the recipient. You won’t find anywhere near that kind of open rate on bulk emails.

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From Search Engine Land comes a list of a rather basic online marketing tips, like “Plan your paid search budget well,” “Don’t settle for the sale alone, build relationships,” and “Invite reviews.” Yet, the article serves well as a reminder, also for more experienced online hotel marketers.

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A look at the SEMPO State of Search Engine Marketing Report – 2010 by eConsultancy makes one thing clear: Search Engine Optimization (SEO) is not getting enough attention, focus, and budget. One must remember that fresh, relevant and original SEO content, SEO-friendly articles can help establish your Hotel’s website authority.

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