A new poll by AOL of 1,001 Internet users who will travel for the holidays this year:, says that 29% of holiday travelers say they’ll cut their trip short or even shack up with family and friends to avoid a hotel bill.

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It’s time for this week’s Top 30 Irish Hotels on Twitter. There was 1 new entry this week and 9 hotels have moved up the table .

Has your hotel made the list?

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Twitter has started inviting a select group of users to test a new analytics product.. Such a product has been rumored for some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010. This will allows users to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

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Social media is an increasingly popular area of marketing and communications for businesses of all sizes. Hotels and industries of all types are interested in learning about the basics of building and implementing a social media strategy.
One area of social media which can be discussed with relative consensus is how to define roles within your social media team.

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This week, our Top UK Hotels on Twitter has seen 2 new entries and 2 hotels have moved up the table!

Has your hotel made the list?

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Facebook should be considered as an extension to your existing customer service and communication functions rather than an outright sales channel. But one of the
major challenges of engaging in social media, especially Facebook is the significant time investment required.

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TripAdvisor has released its predictions for Travel Trends in 2011. And needless to say there are some very interesting stats: 36% of Americans plan to spend more on leisure travel in 2011 than this year with 90% planning to take 2 or more leisure trips next year.
While these figures predict an increase in online travel, rising airfares (40 percent) is the top travel concern for 2011.

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At the beginning of this month, LinkedIn rolled out its new Company Pages, enabling businesses to develop more robust presence on the site, as well as more control over those pages.Setting up a company page is free and the news is that LinkedIn added tabs that businesses will be able to populate with information about your hotel.

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Based on new research from Akamai, 62% of respondents purchased clothes and footwear online making this the largest category of spend in the survey, followed by more ‘traditional’ online items such as books and magazines (59%), and online travel accounting at 47% of spend.

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