Most businesses are well aware of how to market to Generation X (those born 1961-1981), mainly because so many people in business today are part of Generation X.
But as Gen Xers move into midlife (the oldest are 48, and youngest are 28), we are seeing a dramatic shift in how they view the world and [...]

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E-mail remains a very powerful marketing tool when used correctly. E-mail usually has a higher psychological value than other social media communication. If you are consistently delivering value in your messages people will listen to what you have to say. They may even take action.
With all the hype over social media during the past several [...]

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Reward and incentive-based promotions, which include a wide range of marketing strategies, such as sweepstakes, contests, loyalty/rewards, couponing, sampling, and other incentive offers, are gaining new popularity in these uncertain economic times.
This resurgent popularity is partly due to the power of promotions to interest, engage, and activate targeted consumer responses, and to produce immediate [...]

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Many people are surprised to learn that YouTube is the second-largest search engine. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimization.
Many people are surprised to learn that YouTube is the second-largest search engine. Yep, it’s bigger than Yahoo [...]

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There is no easy answer to the question, “What will be the next Twitter?” Yesterday, it was Friendster and then MySpace; today we are hooked on YouTube, Facebook, and, undeniably, Twitter — our friendly neighborhood microblogging buzz juggernaut. So who has staying power and what is next on the horizon for big digital breakthroughs?
In the [...]

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