Is this Google’s entry into the social media foray? Google has just announced the launch of a new array of social networking-oriented features to its free Gmail email service. Called Google Buzz, the new features give users the ability to share photos, updates, websites, and news with friends and family. In addition to helping network with existing connections, the service can also offer suggestions for people users might be interested in following. The features are integrated directly into Gmail and require no installation or separate configuration.
Social Media Hots Up with the Launch of Google Buzz
February 12th, 2010
Tags: Building a Community / Tribe · Internet Marketing · Mobile / Location Based Marketing · Social Media Marketing for Hotels
Social Media Engagement – The Airline Experience
January 12th, 2010
A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline’s ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which [...]
Tags: Building a Community / Tribe · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing
Cancellations due to the weather? Real time information on your Hotel via Twitter. Why not, if your hotel is accessible Twitter can tell world!
January 11th, 2010
Yesterday there was a big shower of snow but yeah no big deal right! Wrong, we had gridlock all over Dublin; it took over 5 hours for large numbers of people to get home. Dublin Bus cancelled services, their website went down, so where do we get our real time info when something like this [...]
Tags: Hotel Marketing · Social Media Marketing for Hotels
Holiday Shoppers influenced by Facebook and Twitter
December 10th, 2009
This holiday season is the first chance for most retailers to test the selling power of Facebook and Twitter, and one early survey shows the strategy is working.
A survey conducted Dec. 4 to 7 showed 28 percent of shoppers who have already started buying gifts were influenced by social media, according to a report issued [...]
Tags: Internet Marketing · Social Media Marketing for Hotels
10-step Social Media Plan that Works
December 2nd, 2009
I want to share a 10-step game plan for social-network involvement that I think will work for you. You don’t have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.
Win the Right to Be Heard
Social-media engagement is [...]
Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels


