People love social media for different reasons, Whatever the case, the downside to social media is that it is sometimes difficult to know if your time with it is well spent.

So, as with the rest of your business, it is important that you review the ROI of your social media efforts

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Social support is no longer a luxury, but a necessity in today’s business climate. It’s an opportunity to maintain engagement with the savvy “social media native.” and stay on top of potentially damaging chatter from a “last resort social media user”

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TIG have identified some of the initial implications for your business and/or website as a result of the new Google Place Search.
Google Place Search has brought a significant growth in the amount of local content displayed, like reviews, star ratings and direct links to review sites.

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This week, our Top UK Hotels on Twitter has seen 0 new entries and only 1 hotel has moved up the table!

Has your hotel made the list?

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At Sydney’s Travel Tribe “UnConference”, Chris Noble of World Nomads shared some insights on his successful integration of Facebook as a sales channel, quoting that 20 to 25 percent of revenue came via this source. According to some, Facebook looks to be coming in to it’s own as a viable alternative to Google but not without some hard work.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 5 hotels move up the table and 0 new entries

Has your hotel made the list?

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The reviews are in, and TripAdvisor is a bigger hit than ever with travelers. The world’s largest travel site attracted 40 million visitors worldwide in July, up 60% from the beginning of the year, according to comScore, and carries more than 35 million reviews of 450,000 hotels in 23 countries. The questiosnis Are hoteliers being whiners or is the system truly flawed?

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It’s time for this week’s Top 30 Irish Hotels on Twitter. There was 1 new entry this week and 7 hotels have moved their way up the table .

Has your hotel made the list?

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In “Marketing 101” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and marketing funnels and is still incredibly relevant today when it comes to social media and Internet marketing strategies.

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