While Facebook gives advertisers the tools to reach highly specific audiences, it doesn’t tell them much about how each of those audiences prefers to interact with advertisers. A new study from Socialcode, a Washington, DC-based agency that specializes in Facebook advertising, shows that age and gender play a significant role.
September 7th, 2011
September 5th, 2011
TripAdvisor, the leading online travel reviews site in the world, is now under investigation by the UK’s Advertising Standards Authority (ASA) over concerns reviews from travelers may be illegitimate.
August 23rd, 2011
Paid search advertising is becoming more and more popular in hotel marketing as many hotel marketers find it to be a cost-effective, high-yielding e-marketing tool helping to drive consumers to their respective website booking engines.
August 15th, 2011
As Google becomes more social, more mobile and more focused on user-generated content, Google Places is evolving as a linchpin of your online presence. It’s time to whip your listing into shape and to make it an integral part of your online reputation management program.
August 5th, 2011
Reach.ly has launched a new twitter tool that provides hotels with a curated Twitter stream and direct conversation tool so they can touch base with potential guests in real time.
July 11th, 2011
In this social business world, it is important that your facebook page is a strong representation of your company. This article outlines five key aspects a hotel should consider when designing and maintaining their social status on facebook.
July 6th, 2011
Ten social Media tips for hotels – Back to basics, with the essential elements needed for online hotel marketing through social media.
May 27th, 2011
Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC.
May 26th, 2011
German protel hotelsoftware presented the world’s first property management system for the iPad.Hotels can use iPads as “floating front desks”, offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks.