Paid search advertising is becoming more and more popular in hotel marketing as many hotel marketers find it to be a cost-effective, high-yielding e-marketing tool helping to drive consumers to their respective website booking engines.
August 23rd, 2011
August 15th, 2011
As Google becomes more social, more mobile and more focused on user-generated content, Google Places is evolving as a linchpin of your online presence. It’s time to whip your listing into shape and to make it an integral part of your online reputation management program.
August 5th, 2011
Reach.ly has launched a new twitter tool that provides hotels with a curated Twitter stream and direct conversation tool so they can touch base with potential guests in real time.
July 11th, 2011
In this social business world, it is important that your facebook page is a strong representation of your company. This article outlines five key aspects a hotel should consider when designing and maintaining their social status on facebook.
July 6th, 2011
Ten social Media tips for hotels – Back to basics, with the essential elements needed for online hotel marketing through social media.
May 27th, 2011
Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC.
May 26th, 2011
German protel hotelsoftware presented the world’s first property management system for the iPad.Hotels can use iPads as “floating front desks”, offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks.
May 18th, 2011
A recent study by google has found that 19% of Hotel queries within Google search are being made from a mobile device. Google have also predicted from market trends that this figure is set to climb over the next year. Travel companies are therefore being urged to consider mobile in the same way as they interact with consumers on the web-based journey
May 16th, 2011
According to a global survey of 1700 people, The number of consumers accessing travel information via mobile devices during their holidays has doubled in the last year. But despite this increased in demand, consumers continue to encounter many negative experiences on travel websites – most commonly: confusing websites, poor site navigation and insufficient destination information.