Significant Increase in Demand for Mobile Travel Content

May 16th, 2011

According to a global survey of 1700 people, The number of consumers accessing travel information via mobile devices during their holidays has doubled in the last year. But despite this increased in demand, consumers continue to encounter many negative experiences on travel websites – most commonly: confusing websites, poor site navigation and insufficient destination information.

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Tags: Internet Marketing · Mobile / Location Based Marketing

Some Intersting Insights Into Online Shopping Behaviour

May 13th, 2011

The new breed of empowered consumers honed its shopping skills during the recession. Now, these consumers are taking full advantage of e-commerce sites, smartphones, and social media to save money and make more informed purchase decisions, says Jeffrey Grau, principal analyst, e-commerce, at eMarketer.

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Tags: Hotel Marketing · Internet Marketing

Internet Ad Revenues Hit Record High in 2010

April 14th, 2011

Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. As consumers become increasingly mobile, marketers are finding new and more effective ways to capitalize on the growing mobile advertising market

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Tags: Google · Hotel Marketing · Internet Marketing

Managing Your Hotel’s Online Reputation

April 4th, 2011

This international report reiterates the fact that everyone has got an image to protect. As the hotel industry becomes increasingly subjected to the world of customer reviews, hoteliers have developed a term for protecting that image—it’s called “managing your online reputation.”

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Tags: Hotel Marketing · Internet Marketing · Travel Reviews

The Top trends driving the Hotel Loyalty Marketplace

March 30th, 2011

InterContinental Hotel Group have more than 56 million members in its Priority Club Rewards. They recently undertook an extensive global research to better understand the attitudes and habits of its hotel guests.

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Tags: Loyalty

Turn On-line Feedback into Bookings

March 25th, 2011

This article highlights the fact that hotels should offer feedback options on every important part of your website and how soft selling works best with feedback-driven leads.

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Tags: Hotel Marketing · Internet Marketing

What Do Customers Really Want From Your Website?

February 10th, 2011

According to a survey commissioned by Econsultancy 53% of UK consumers research and buy holidays online, though many could be deterred by unclear pricing. It’s not enough just to have a Web site, it has to be good!

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Tags: Internet Marketing

Maximize Your Hotel’s Social Media Results – 5 Steps to Success

February 2nd, 2011

Social is no longer something that can be ignored. And while it might not be perfect for every hotel, it is an important option for most. There are a number of benefits, including the rise in social media’s footprint in natural search results that can be taken advantage of with a [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media · Social Media Marketing for Hotels

Social Ad Spend Forcast to Reach $3 Billion in 2011

January 20th, 2011

When you think of online advertising, Social Media may not be top of mind but a new report from eMarketer estimates Social Media adverting such as Facebook is forcast to reach $3 Billion during 2011.
There is no doubt that Facebook is becoming a more interesting advertising platform, particularly for smaller companies with limited budgets.

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Tags: Facebook · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Social Media