Google Overtakes Yahoo in Display Advertising

May 27th, 2011

Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC.

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Tags: Google · Hotel Marketing · Internet Marketing

The World’s first PMS for the iPad…

May 26th, 2011

German protel hotelsoftware presented the world’s first property management system for the iPad.Hotels can use iPads as “floating front desks”, offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks.

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Tags: Hotel Marketing · Internet Marketing

1 in 5 Searches for Hotels Come From Mobile Devices

May 18th, 2011

A recent study by google has found that 19% of Hotel queries within Google search are being made from a mobile device. Google have also predicted from market trends that this figure is set to climb over the next year. Travel companies are therefore being urged to consider mobile in the same way as they interact with consumers on the web-based journey

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Tags: Google · Hotel Marketing · Mobile / Location Based Marketing

Significant Increase in Demand for Mobile Travel Content

May 16th, 2011

According to a global survey of 1700 people, The number of consumers accessing travel information via mobile devices during their holidays has doubled in the last year. But despite this increased in demand, consumers continue to encounter many negative experiences on travel websites – most commonly: confusing websites, poor site navigation and insufficient destination information.

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Tags: Internet Marketing · Mobile / Location Based Marketing

Some Intersting Insights Into Online Shopping Behaviour

May 13th, 2011

The new breed of empowered consumers honed its shopping skills during the recession. Now, these consumers are taking full advantage of e-commerce sites, smartphones, and social media to save money and make more informed purchase decisions, says Jeffrey Grau, principal analyst, e-commerce, at eMarketer.

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Tags: Hotel Marketing · Internet Marketing

Internet Ad Revenues Hit Record High in 2010

April 14th, 2011

Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. As consumers become increasingly mobile, marketers are finding new and more effective ways to capitalize on the growing mobile advertising market

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Tags: Google · Hotel Marketing · Internet Marketing

Managing Your Hotel’s Online Reputation

April 4th, 2011

This international report reiterates the fact that everyone has got an image to protect. As the hotel industry becomes increasingly subjected to the world of customer reviews, hoteliers have developed a term for protecting that image—it’s called “managing your online reputation.”

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Tags: Hotel Marketing · Internet Marketing · Travel Reviews

The Top trends driving the Hotel Loyalty Marketplace

March 30th, 2011

InterContinental Hotel Group have more than 56 million members in its Priority Club Rewards. They recently undertook an extensive global research to better understand the attitudes and habits of its hotel guests.

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Tags: Loyalty

Turn On-line Feedback into Bookings

March 25th, 2011

This article highlights the fact that hotels should offer feedback options on every important part of your website and how soft selling works best with feedback-driven leads.

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Tags: Hotel Marketing · Internet Marketing