Older Facebook Users Click Ads, Younger Users ‘Like’

September 7th, 2011

While Facebook gives advertisers the tools to reach highly specific audiences, it doesn’t tell them much about how each of those audiences prefers to interact with advertisers. A new study from Socialcode, a Washington, DC-based agency that specializes in Facebook advertising, shows that age and gender play a significant role.

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Tags: Facebook · Online Advertising · Social Media

TripAdvisor Under Investigation Over Fake Reviews

September 5th, 2011

TripAdvisor, the leading online travel reviews site in the world, is now under investigation by the UK’s Advertising Standards Authority (ASA) over concerns reviews from travelers may be illegitimate.

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Tags: Hotel Marketing · Travel Reviews · tripadvisor

Paid Search Advertising is Delivering Positive Results For Hoteliers

August 23rd, 2011

Paid search advertising is becoming more and more popular in hotel marketing as many hotel marketers find it to be a cost-effective, high-yielding e-marketing tool helping to drive consumers to their respective website booking engines.

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Tags: Hotel Marketing · Internet Marketing · trends in the hospitality industry

Google Is Going Places

August 15th, 2011

As Google becomes more social, more mobile and more focused on user-generated content, Google Places is evolving as a linchpin of your online presence. It’s time to whip your listing into shape and to make it an integral part of your online reputation management program.

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Tags: Google · Hotel Marketing · Mobile / Location Based Marketing · e-commerce · trends in the hospitality industry

Twitter Tool Launched To Help Hotels Reach Potential Guests In Real Time

August 5th, 2011

Reach.ly has launched a new twitter tool that provides hotels with a curated Twitter stream and direct conversation tool so they can touch base with potential guests in real time.

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Tags: Social Media · Social Media Marketing for Hotels · Twitter

Tips For Hotel Facebook Design

July 11th, 2011

In this social business world, it is important that your facebook page is a strong representation of your company. This article outlines five key aspects a hotel should consider when designing and maintaining their social status on facebook.

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Tags: Facebook · Hotel Marketing · Internet Marketing · Social Media · Social Media Marketing for Hotels

Top Ten Social Media Tips For Hotels

July 6th, 2011

Ten social Media tips for hotels – Back to basics, with the essential elements needed for online hotel marketing through social media.

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Tags: Facebook · Hotel Marketing · Social Media · Social Media Marketing for Hotels · Twitter

Google Overtakes Yahoo in Display Advertising

May 27th, 2011

Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC.

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Tags: Google · Hotel Marketing · Internet Marketing

The World’s first PMS for the iPad…

May 26th, 2011

German protel hotelsoftware presented the world’s first property management system for the iPad.Hotels can use iPads as “floating front desks”, offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks.

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Tags: Hotel Marketing · Internet Marketing

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