Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC.
May 27th, 2011
May 26th, 2011
German protel hotelsoftware presented the world’s first property management system for the iPad.Hotels can use iPads as “floating front desks”, offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks.
May 18th, 2011
A recent study by google has found that 19% of Hotel queries within Google search are being made from a mobile device. Google have also predicted from market trends that this figure is set to climb over the next year. Travel companies are therefore being urged to consider mobile in the same way as they interact with consumers on the web-based journey
May 16th, 2011
According to a global survey of 1700 people, The number of consumers accessing travel information via mobile devices during their holidays has doubled in the last year. But despite this increased in demand, consumers continue to encounter many negative experiences on travel websites – most commonly: confusing websites, poor site navigation and insufficient destination information.
May 13th, 2011
The new breed of empowered consumers honed its shopping skills during the recession. Now, these consumers are taking full advantage of e-commerce sites, smartphones, and social media to save money and make more informed purchase decisions, says Jeffrey Grau, principal analyst, e-commerce, at eMarketer.
April 14th, 2011
Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. As consumers become increasingly mobile, marketers are finding new and more effective ways to capitalize on the growing mobile advertising market
April 4th, 2011
This international report reiterates the fact that everyone has got an image to protect. As the hotel industry becomes increasingly subjected to the world of customer reviews, hoteliers have developed a term for protecting that image—it’s called “managing your online reputation.”
March 30th, 2011
InterContinental Hotel Group have more than 56 million members in its Priority Club Rewards. They recently undertook an extensive global research to better understand the attitudes and habits of its hotel guests.
March 25th, 2011
This article highlights the fact that hotels should offer feedback options on every important part of your website and how soft selling works best with feedback-driven leads.