According to a global survey of 1700 people, The number of consumers accessing travel information via mobile devices during their holidays has doubled in the last year. But despite this increased in demand, consumers continue to encounter many negative experiences on travel websites – most commonly: confusing websites, poor site navigation and insufficient destination information.
May 16th, 2011
May 13th, 2011
The new breed of empowered consumers honed its shopping skills during the recession. Now, these consumers are taking full advantage of e-commerce sites, smartphones, and social media to save money and make more informed purchase decisions, says Jeffrey Grau, principal analyst, e-commerce, at eMarketer.
April 14th, 2011
Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. As consumers become increasingly mobile, marketers are finding new and more effective ways to capitalize on the growing mobile advertising market
April 4th, 2011
This international report reiterates the fact that everyone has got an image to protect. As the hotel industry becomes increasingly subjected to the world of customer reviews, hoteliers have developed a term for protecting that image—it’s called “managing your online reputation.”
March 30th, 2011
InterContinental Hotel Group have more than 56 million members in its Priority Club Rewards. They recently undertook an extensive global research to better understand the attitudes and habits of its hotel guests.
March 25th, 2011
This article highlights the fact that hotels should offer feedback options on every important part of your website and how soft selling works best with feedback-driven leads.
February 10th, 2011
According to a survey commissioned by Econsultancy 53% of UK consumers research and buy holidays online, though many could be deterred by unclear pricing. It’s not enough just to have a Web site, it has to be good!
Tags: Internet Marketing
February 2nd, 2011
Social is no longer something that can be ignored. And while it might not be perfect for every hotel, it is an important option for most. There are a number of benefits, including the rise in social media’s footprint in natural search results that can be taken advantage of with a [...]
January 20th, 2011
When you think of online advertising, Social Media may not be top of mind but a new report from eMarketer estimates Social Media adverting such as Facebook is forcast to reach $3 Billion during 2011.
There is no doubt that Facebook is becoming a more interesting advertising platform, particularly for smaller companies with limited budgets.