Responding to complaints and criticisms is a very definite learned skill in online hotel marketing – we show you how.
In the past, a customer’s bad experience may go as far as several friends. Now, a negative hotel review can be viewed by almost the entire world literally in only a matter of seconds.
Determine when not [...]
Reviews!!!! To Respond or not to Respond….what’s your strategy?
June 24th, 2010
Tags: Mobile / Location Based Marketing
Queen’s Visit in 2011 to Boost Tourism
June 24th, 2010
The State visit by Queen Elizabeth of England to the Republic of Ireland, planned to take place in the Autumn of 2011 could provide a major boost for tourism in the key British market.
A similar visit by Queen Victoriain the 1890s sparked off a visitor boom in Killarney which was seen as the birth of [...]
Tags: Hotel Marketing · Travel Marketing
Build a Twitter Strategy for Your Hotel
June 21st, 2010
As with most social media platforms it is fairly difficult to achieve the very delicate balance needed to be able to achieve a highly successful Twitter campaign for your hotel. Mashable have come up with a small but rather useful checklist to help you achieve the best results from your Twitter activity.
Tags: Hotel Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing · Twitter
Having a Slow Site Will Cost You Bookings!
June 17th, 2010
Akamai Technologies have released the findings of a report that studied consumer responses to travel website preformance. The general feedback from the research was that if your site is not fast enough, you will lose out on bookings BIG TIME.
Tags: Hotel Marketing · Internet Marketing · Online Advertising · Travel Marketing
Using Social Networks to Research Travel
June 16th, 2010
Would you turn to Facebook when planning a business trip? If you’re British or American, your answer is probably “no”. If you’re from mainland China, you might answer differently…
Tags: Facebook · Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Twitter


