Participation in social media can be time consuming. If you want to participate in online communities, monitor what your customers write about you and react quickly. get a list of helpful tools to short cut the process wherever possible.
On the social media your goal as a marketer is to influence and engage users who are [...]

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Judith L. Singer in her HTrends column looks at some trends that will play a role in shaping spa industry and provides some ideas that might help prepare hoteliers for the future.
Spas are ‘hot’ but it is easy to get ‘burned’ unless your spa development, marketing and management plans are on-trend and market-driven. There is [...]

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Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business.
Microsoft announced on Sunday, the 18th May, that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business. Microsoft would like to discuss an [...]

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According to a new report, the rise in online promotional spending is due to “the inability of newspapers, magazines, radio and TV to prove return on advertising investment.”
Spending on online promotions, including contests and coupons, will nearly triple to $22.8 billion by 2012 from $8 billion in 2007, according to Borrell Associates’ “Online Promotions: The [...]

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According to a new report, the rise in online promotional spending is due to “the inability of newspapers, magazines, radio and TV to prove return on advertising investment.”
Spending on online promotions, including contests and coupons, will nearly triple to $22.8 billion by 2012 from $8 billion in 2007, according to Borrell Associates’ “Online Promotions: The [...]

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Websites that are not social networks may still want to be social — and now they can be, easily.
Easily insert social features to make “any app, any site, any friends” a reality
Last Monday Google announced a preview release of Google Friend Connect, a service that helps website owners grow traffic by enabling any site on [...]

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By Darren Ennis, Reuters
One in three European consumers are being misled or ripped off by websites selling airline tickets, the European Union’s consumer chief said, warning the industry to improve or face legal action.
Online booking is critical for the EU airline travel industry, which Commission figures show caters to over 700 million passengers per year.
Thursday’s [...]

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Many marketers are concerned with potentially negative results in social media channels. Search Engine Land has a great article with valuable lessons for any search marketer thinking about using social media as a lever for reputation management.
Expect to make mistakes. First, any active social marketer can expect to make mistakes which cost sleep, cause angst, [...]

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For any accommodation provider, large or small, it is now practically impossible to ignore the internet as a distribution and marketing channel. Competition is replete and hotels with the best marketing and distribution reach dominate. Here’s an article that serves as a great navigator for hoteliers to run successful online marketing campaign.
Unfortunately, many hoteliers are [...]

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