Certainly visibility is low right now, and it’s probably better to err on the side of stone-cold sobriety than blithe optimism, but I think we can count on several things in 2009. Not all of them are positive, mind you, but there can be some comfort in quantifying the pain we all know is coming.
1. [...]

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For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it. That’s where this WSJ article aims to help.
The Wall Street Journal interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. [...]

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Combining two good things does not automatically make one great thing. Case in point: a meatball sundae — Seth Godin’s perfect illustration of what you get when your marketing strategy doesn’t fit with your product offering.
Join Webinar on the 2nd December to hear marketing guru Seth Godin discuss how to make certain your marketing strategy [...]

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There will probably never be enough time, money, or human resources available for smaller properties to do everything they want to accomplish. For these hotels, prioritizing marketing initiatives is vital. The first priority should be to have a search and sales optimized website and to develop a simplified and affordable online marketing budget.
The relative newness [...]

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In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing.
Introduction
In a struggling economy, businesses slow down. This is especially true for hotels as their growth is [...]

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With the travel industry already feeling the pain of the economic downturn, Google on Wednesday convened more than a hundred travel marketing executives at TravelThink 2008 to offer strategies for boosting business, as well as to get feedback.
As one of the industries to embrace search early on, travel has become a key business category for [...]

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Experts estimate that the average person gets beaten up by between 1,600 and 6,000 advertising messages daily, but consumers have learned to defend themselves with a simple tactic – they’re ignoring you.
In the past, marketing had one tangible constraint: the cost. “Basically, you marketed as much as you could spend,” says Andrew Hally, a vice [...]

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Not long ago, the advent of online travel – allowing travelers to research and book their trips with a few clicks of a mouse – was thought to be a death knell for traditional travel agents. But faced with the increasing cost and unpredictability of travel today, vacationers seem to be returning to the fold.
Twenty-three [...]

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In today’s economy, one has to be careful about how to spend their money wisely, and this is especially true in the hotel industry. Hoteliers invest their money in marketing to bring in more guests, but in a tough economy, business slows down. So how is it possible for us to thrive, despite slow business?
The [...]

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