Microsoft has returned to the negotiating table with Yahoo!

May 19th, 2008

Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business.
Microsoft announced on Sunday, the 18th May, that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business. Microsoft would like to discuss an [...]

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Tags: Internet Marketing · Online Advertising

Discounts, contests drive online promos

May 16th, 2008

According to a new report, the rise in online promotional spending is due to “the inability of newspapers, magazines, radio and TV to prove return on advertising investment.”
Spending on online promotions, including contests and coupons, will nearly triple to $22.8 billion by 2012 from $8 billion in 2007, according to Borrell Associates’ “Online Promotions: The [...]

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Tags: Internet Marketing · Online Advertising · Travel Marketing

Discounts, contests drive online promos

May 15th, 2008

According to a new report, the rise in online promotional spending is due to “the inability of newspapers, magazines, radio and TV to prove return on advertising investment.”
Spending on online promotions, including contests and coupons, will nearly triple to $22.8 billion by 2012 from $8 billion in 2007, according to Borrell Associates’ “Online Promotions: The [...]

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Tags: Internet Marketing · Online Advertising

Previewing Google Friend Connect: Website owners can make any site social

May 14th, 2008

Websites that are not social networks may still want to be social — and now they can be, easily.
Easily insert social features to make “any app, any site, any friends” a reality
Last Monday Google announced a preview release of Google Friend Connect, a service that helps website owners grow traffic by enabling any site on [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

EU probe says travel websites mislead consumers

May 13th, 2008

By Darren Ennis, Reuters
One in three European consumers are being misled or ripped off by websites selling airline tickets, the European Union’s consumer chief said, warning the industry to improve or face legal action.
Online booking is critical for the EU airline travel industry, which Commission figures show caters to over 700 million passengers per year.
Thursday’s [...]

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Tags: Internet Marketing · Travel Marketing