Would you turn to Facebook when planning a business trip? If you’re British or American, your answer is probably “no”. If you’re from mainland China, you might answer differently…

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Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners…

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Over the last couple of days I’ve gotten a few direct message from people and businesses that just didn’t look right, with links attached. I obviously didn’t click on them for this reason however since then I notice a few more so let it might be help to make a posting on the matter.
This is [...]

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Despite perception to the contary Twitter is growing. New stats released show 50 million tweets a day from users.
New stats released yesterday by Twitter revealed that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network. If you’ve ever followed a trending topic ex. [...]

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For a number of years, many digital marketing campaigns have been focussing heavily on SEO (search engine optimisation). Searches have been (and are likely to continue to be for some time yet) the main way to drive traffic to your website. Now the new kid on the block, social media, is starting to drive traffic. Therefore should we be treating it the same as SEO by using SGO (social graph optimisation)?

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As the fallout surrounding Tripadvisor’s ‘dirtiest hotels’ list starts to settle, hoteliers are looking for ways to improve their customer reviews more than ever. Daniel Edward Craig (not to be confused with secret agent 007 Daniel Craig) has been trying to get to the bottom of how to get your hotel to the top of the fabled Tripadvisor top hotels list!

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Is this Google’s entry into the social media foray? Google has just announced the launch of a new array of social networking-oriented features to its free Gmail email service. Called Google Buzz, the new features give users the ability to share photos, updates, websites, and news with friends and family. In addition to helping network with existing connections, the service can also offer suggestions for people users might be interested in following. The features are integrated directly into Gmail and require no installation or separate configuration.

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A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline’s ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which [...]

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Yesterday there was a big shower of snow but yeah no big deal right! Wrong, we had gridlock all over Dublin; it took over 5 hours for large numbers of people to get home. Dublin Bus cancelled services, their website went down, so where do we get our real time info when something like this [...]

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