You may have a great presence on Twitter, Facebook, LinkedIn. You may have a blog on which you post regular evergreen, how-to, and news content. And you may even have a fully optimized homepage. But, if you’re not hitting the mark with your email campaigns, you’ve still got some work to do.
December 17th, 2013
Tags: email marketing
December 12th, 2013
ouTube will bring in about US$5.60 billion in gross ad revenues this year, according to eMarketer’s first-ever analysis of how much advertisers spend on the platform.
November 28th, 2013
Here’s an old article, a tip for hotels in Ireland how to treat your American guests on the day of Thanksgiving!
November 13th, 2013
Whether you’re a novice or a Twitter pro, here are 9 best practices for making the most of your Twitter presence.
November 5th, 2013
December 1 is far too late to begin implementing your promotional tactics — now is the time to get your campaigns up and running. Take some time to read up on the seven areas you should keep in mind so you can implement a comprehensive holiday campaign.
October 15th, 2013
Reviews help businesses gain credibility, brand awareness, and of course engagement, as well as giving Google an indication of how your business is perceived. And there are clear signs, that ‘review signals’ have become ranking factors for Google.
October 1st, 2013
Google Hotel Finder tries to find the most relevant hotels using factors like number and quality of reviews, pricing, presence on Google+ Local, quality pictures, and proximity to city center.
September 27th, 2013
Here are three tips from TripAdvisor on how to improve your property’s performance on TripAdvisor, which influences your direct bookings, online reputation and more.
September 20th, 2013
While most hotel brands remain focused on TripAdvisor when it comes to reviews, a new study suggests hotel marketeres should focus more on Google reviews, as Google’s Carousel rank for hotels correlates highly with Google review ratings.