A look at the SEMPO State of Search Engine Marketing Report – 2010 by eConsultancy makes one thing clear: Search Engine Optimization (SEO) is not getting enough attention, focus, and budget. One must remember that fresh, relevant and original SEO content, SEO-friendly articles can help establish your Hotel’s website authority.

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Whether you are actively developing a social media presence for your brand or just dipping your toe in the deep and ever-changing ocean of social media chatter, you probably realize that monitoring and measurement are quite important.

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Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach these hyper-interactive consumers at multiple touch points during the research process? And once your hotel has their attention, what should you do to encourage loyalty to your brand, increase site stickiness, create buzz around your hotel, and ultimately increase bookings?

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 hotels move up the table and 2 new entry.

Has your hotel made the list?

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Where will you get the most bang for your buck?? For some hoteliers on line marketing is still an unfamiliar environment, But if nothing is done, your competitors will take the business from you. The vast volume of social media and on line marketing opportunities out there can be overwhelming and costly but don’t let this distract you – When these opportunities are used correctly they can produce a high ROI for your hotel!

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