Hotel Marketing This Summer: 5 ways to heat things up…

June 4th, 2014

You’ve just spent nine months booking romantic getaways, social events, and business travelers. Now you must convince mom and dad that your hotel is the best place for their family’s summer vacation. The good news is summer travel forecasts look better than last year.

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Tags: Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing

#Top30 Hotels UK Hotels on Twitter #Top30UKHotels

April 2nd, 2014

It’s time for this week’s Top 30 UK Hotels on Twitter list. 7 hotels have moved up the list. View the new ranking and see who is number one this week!

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Tags: Mobile / Location Based Marketing · Social Media · Top 30 Hotels on Twitter · Top 30 UK Hotels on Twitter

Why Hotel Marketers Need To Own Their Digital Behavior Data Stream

March 11th, 2014

In a big data panel at the HSMAI Digital Marketing Strategy conference held recently in New York, Peter Kim from start-up MightyHive commented that all of your competitors have access to the same third party data you do, and that your own data is much more valuable. Peter?s comment really struck me as I considered [...]

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Tags: trends in the hospitality industry

Why People Unsubscribe From Your Email Marketing?

December 17th, 2013

You may have a great presence on Twitter, Facebook, LinkedIn. You may have a blog on which you post regular evergreen, how-to, and news content. And you may even have a fully optimized homepage. But, if you’re not hitting the mark with your email campaigns, you’ve still got some work to do.

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Tags: email marketing

Advertisers will have spent US$5.6bn on YouTube this year

December 12th, 2013

ouTube will bring in about US$5.60 billion in gross ad revenues this year, according to eMarketer’s first-ever analysis of how much advertisers spend on the platform.

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Tags: Mobile / Location Based Marketing · Online Advertising

Thanksgiving Day: A home from home for Americans in Ireland

November 28th, 2013

Here’s an old article, a tip for hotels in Ireland how to treat your American guests on the day of Thanksgiving!

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Tags: Mobile / Location Based Marketing · Travel Trends · trends in the hospitality industry

9 Best Practices For Hotels on Twitter

November 13th, 2013

Whether you’re a novice or a Twitter pro, here are 9 best practices for making the most of your Twitter presence.

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Tags: Social Media · Twitter

How To Prepare Your Holiday Marketing Campaign?

November 5th, 2013

December 1 is far too late to begin implementing your promotional tactics — now is the time to get your campaigns up and running. Take some time to read up on the seven areas you should keep in mind so you can implement a comprehensive holiday campaign.

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Tags: Social Media · Social Media Marketing for Hotels

The Value of Online Reviews and How to Get Them

October 15th, 2013

Reviews help businesses gain credibility, brand awareness, and of course engagement, as well as giving Google an indication of how your business is perceived. And there are clear signs, that ‘review signals’ have become ranking factors for Google.

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Tags: Hotel Marketing · Hotel Reviews · Reputation Management · Travel Reviews