Making your site user friendly on a computer is one thing – making sure your site is available from a mobile platform is another. Currently only around 5% of online businesses have a mobile compatible website.

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US adults now spend more time on mobile devices each day than they do with print media, according to a new forecast by eMarketer. Time spent with the internet and mobile phones is up 7.7% and 30%, respectively

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Even though digital marketing has increased tremendously this year – with some hotels having increased their digital media budgets by more than 500% – it’s time to go harder. Digital marketing in travel holds the key to gaining market share, increasing customer value and increasing incremental revenue.

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5 easy steps to show you how Social Media can help your Brand

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Marketers who create highly sharable online content — video, audio and photos consumers want to share with friends and colleagues — significantly boost their brand’s online presence and are more likely to increase sales, according to a new survey of social consumers.

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Google’s experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities.

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While Facebook gives advertisers the tools to reach highly specific audiences, it doesn’t tell them much about how each of those audiences prefers to interact with advertisers. A new study from Socialcode, a Washington, DC-based agency that specializes in Facebook advertising, shows that age and gender play a significant role.

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TripAdvisor, the leading online travel reviews site in the world, is now under investigation by the UK’s Advertising Standards Authority (ASA) over concerns reviews from travelers may be illegitimate.

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Paid search advertising is becoming more and more popular in hotel marketing as many hotel marketers find it to be a cost-effective, high-yielding e-marketing tool helping to drive consumers to their respective website booking engines.

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