The Washington Post has an interesting article on how companies benefit from blogging and how they engage customers online. The article includes examples of writing a blog by small businesses and multinational companies including Marriott blog.
Kathleen Matthews came up with the idea for chief executive Bill Marriott’s blog. He saw it as a good way [...]

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Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this.
Chris Brogan has talked to four brands in America that are considering social media for one project or another and, as a [...]

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Last week, Google Analytics announced AdWords TV Ads. The service allows to upload a TV ad as a video file to an AdWords account and, with a few clicks, start a campaign by choosing from more than 90 nationwide TV stations to air the ad.
Google announced that it has added a TV Ads report for [...]

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It’s a dramatic shift from traditional hotel marketing, where hotels were controlling the content and the communication with customers. The new strategy aims to capture the attention of Internet-savvy guests and get customers to talk among themselves on sites such as YouTube, Facebook and Twitter, promoting word-of-mouth advertising.
Hotels are becoming more serious about using online [...]

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Robin Goad, a Research Director with Hitwise UK, presents most recent trends on travel industry in the UK. The slowdown in the economy, a raising cost of living, the slowdown in the housing market impact Bristish spending behaviour. Many British consumers are looking for ways to cut their expenditure and one area that British customers [...]

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Expedia®, the world’s leading online travel company, unveiled its annual Expedia Insiders’ Select™ list of the world’s best hotels. Marking the second annual ranking, the list is comprised of the top hotels from among a selection of nearly 80,000 properties worldwide available on Expedia.
“The Expedia Insiders’ Select list makes it easier for travelers to sort [...]

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According to Hitwise’s latest Travel – Agencies report, 68.78% of all visits to the online ‘Travel – Agencies’ industry went to the top 10 websites for the month of April 2008. 78.78% went to the top 20 websites and 93.11% went to the top 100 websites.
The monthly report provides Hitwise data on:

Websites That Entered and [...]

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Far more consumers say they will restrain their holiday spending this year than last year, according to a survey from AOL Travel and Zogby International. Signs of economic uncertainty among consumers help explain consumers’ increased spending restraint. However increasing use of the internet for holiday shopping is a positive sign for Internet retailers.
Survey Reveals How [...]

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Microsoft is the mystery buyer of Farecast, the Seattle online travel startup. Farecast is a travel search provider which predicts when there is the most ideal time for travellers to purchase tickets.
John Cook is reporting that Farecast has been acquired by Microsoft for $115 million.
The buyout of Farecast was confirmed on the Farecast Blog:
‘We’re excited [...]

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