The brand website is the unsung hero of marketing in today’s rapidly changing communications environment. It contributes heavily to brand health and purchase consideration, and presents marketers with an unparalleled opportunity to build relationships with and influence consumers.
The brand website is the unsung hero of marketing in today’s rapidly changing communications environment. It contributes heavily [...]

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This is now a familiar story: European privacy concerns and complaints against Google Street View. From angry mobs to European regulators, Google is confronting many more objections as it tries to visually map The Continent than it did in the US.
This installment involves German “data protection regulators” in Hamburg who object to the way that [...]

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Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases.
Everyone knows luring consumers to a brand is difficult, and forging loyalty even more so. With most offerings in a given category relying on similar technologies or platforms, [...]

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Since the advent of digital, the number of brands using humor to deliver their messages has grown markedly. One can only surmise that this is because humor “works.” It works at both connecting brands to audiences and at reshaping brand imagery in powerful ways.
Of course, humor doesn’t always deliver results for brands. Many have tried [...]

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Your competition is up to things. What sort of things? That’s hard to say. It could be innocuous stuff you don’t have to worry about, but maybe they’re quietly launching a new product or service that is so awesome it will ruin your business!
Don’t look now, but your competition is up to things. What sort [...]

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In the difficult year we expect 2009 to be, a well-executed Internet marketing strategy can help smart hoteliers generate incremental revenues, improve marketing ROIs, retain existing and attract more affluent travelers, and out-smart the competition.
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier’s perfect ’survival tool’ in the [...]

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The economy may be bad around the world, but consumers are still planning trips, even if the research won’t become anything more than research. With more consumers turning to online networks to research, marketers could benefit from a bit of travel advertising.
According to a recent report from comScore, Travel Ad Network (TAN) is the top [...]

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When it comes to online hotel shopping, there can be such a thing as too much choice, Expedia has found. The company has been using analytics to work out what attributes can turn a search into a sale.
Given a choice between slicing and dicing search results to find the perfect hotel or just trusting the [...]

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The web 2.0 shift has had a huge impact across a variety of markets. The peer to peer influence on today’s online buyers has prompted many industries to get involved in these new trends to stay on top. One particular market that has fully embraced these new technologies is travel and tourism, writes OneUpWeb.
Many state, [...]

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