A pretty common question these days is “which social network is the best?” – And to that I usually say – “the one that helps you meet your marketing objectives” – and in that regard, many are great, but for different reasons.
LinkedIn
I really like some things about LinkedIn. It has always tended towards the service [...]

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I want to share a 10-step game plan for social-network involvement that I think will work for you. You don’t have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.
Win the Right to Be Heard
Social-media engagement is [...]

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Given the economic climate, it makes sense that hotels would slash rates in a desperate attempt to keep their properties full. After all, an empty room is of no value, right? The problem, of course, is the aforementioned statistics indicate occupancy continues to decline despite these price cutting efforts.
Given the economic climate, it makes sense [...]

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The current economy is a bumpy trail for many travel marketers. But Backroads is finding a clear path thanks to postcard mailings using personal URLs and other digital enhancements.
The high-end adventure travel company — which markets trips typically costing between $2,500 and $4,500 — first tried the tactic last winter with a 30,000-piece campaign that [...]

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There are numerous factors that will determine whether a hotel website is great. Such factors like simplicity of navigation, easy understandability of information and powerful functionality could all affect the user experience which in the end will be the deciding report card of the hotel website.
Hotels often take great extend in trying to provide the [...]

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A healthy skepticism can be a good thing when it comes to social media, as it is a new idea for most hotels and destinations. But for the general public, your target audience, social media has become a part of everyday Internet life. The benefits of social media are real, abundant and measureable.
The Internet has [...]

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Is Facebook really great for business? With over 300 million members and growing (50 percent of which log on to Facebook daily), it has to be… especially if you’re a B2C company.
From the perspective of a company using Facebook, the only legitimate options are Pages and Ads (aside from creating Facebook apps of course, and [...]

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Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research.
Consumers flock daily to social media sites to keep in touch with friends and family, but [...]

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There are few things more important to hoteliers right now than finding ways to increase bookings. Hotels’ occupancy and RevPAR, always key metrics for the industry, are in desperate need of revitalization.
There are few things more important to hoteliers right now than finding ways to increase bookings. This is evident everywhere, from large chains advertising [...]

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