According to a new report by HSMAI, the future of revenue management will include a rapid evolution of data as a strategic asset that can drive future decision-making. And hoteliers will track, analyze, and maximize social networking platforms as an integral part of revenue management.

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Social networks now receive more UK Internet visits than search engines. During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK.

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New data published in the Wall Street Journal has uncovered that Facebook’s ad platform is performing remarkably well, outperforming the likes of Yahoo and Microsoft (in terms of ads displayed, at least). The number of ads facebook displays each month is, on average, a massive 50 billion. Yet this hasn’t been a great source of revenue for facebook to date, earning them around $1 billion compared to Yahoo’s expected $5 billion this year.

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It’s sometimes difficult to understand what’s happening to digital marketing in terms of progression. The social media space is developing so fast that it’s difficult to see what’s around the corner. Freddie Laker and AdvertisingAge have written an article that attempts to see into the future and predict what’s coming next for social media…

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Over the last couple of days I’ve gotten a few direct message from people and businesses that just didn’t look right, with links attached. I obviously didn’t click on them for this reason however since then I notice a few more so let it might be help to make a posting on the matter.
This is [...]

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Despite perception to the contary Twitter is growing. New stats released show 50 million tweets a day from users.
New stats released yesterday by Twitter revealed that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network. If you’ve ever followed a trending topic ex. [...]

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Yesterday there was a big shower of snow but yeah no big deal right! Wrong, we had gridlock all over Dublin; it took over 5 hours for large numbers of people to get home. Dublin Bus cancelled services, their website went down, so where do we get our real time info when something like this [...]

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Over the last 10 years the way we travel has been revolutionised by the web. Many of us waved goodbye to high-street travel agents, newspaper classifieds and hours spent staring at endless Teletext pages, and logged on to new hi-tech services.
As the web began taking hold of the public’s imagination, the burst of sites and [...]

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This holiday season is the first chance for most retailers to test the selling power of Facebook and Twitter, and one early survey shows the strategy is working.
A survey conducted Dec. 4 to 7 showed 28 percent of shoppers who have already started buying gifts were influenced by social media, according to a report issued [...]

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