Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 5 hotels move up the table and 1 new entry.

Has your hotel made the list?

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Glenn Strachan may have been driving from his hometown of Washington, D.C., to New York, but his mind was on a future trip to Michigan to visit his daughter.

So while in the car, the 53-year-old information technology consultant compared airfares on Kayak, booked a flight on AirTran Airways, made a rental car reservation, studied hotel reviews on TripAdvisor and picked a place to stay — all through his iPhone.

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We fuss over subject lines, offers, calls to action and targeting, but sometimes a lack of response is simply a matter of timing. When should you send out your newsletters or promotions? And on what day and at what time? This is a question we should all ask ourselves before we send out a new email marketing campaign……

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Digital marketing spend is currently leading the way with a 5.9% average increase in marketing budgets, Internet marketing is the beneficiary of overall budget with 12.2%; social and traditional CRM accounts for 9.9%; the introduction of new products checks in at 6.9% but traditional advertising is estimated to see a fall of 2.5%.

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On July 22nd 2010, Facebook officially announced that it had surpassed 500 million users around the world. This significant achievement represents a significant milestone for Zuckerberg and Co. as well as for social networking and more importantly for global societies overall.

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What is the truth behind Ryanair’s Marketing Strategy? Is their un-customer-friendly approach the most short-sighted piece of brand suicide we’ve ever seen or a stroke of marketing brilliance?

The importance of on line reviews is second to none and undoubtedly any angry or negative rants will effect the brand. But in Ryanair’s case does this work in their favour: Some research suggests that it actutally helps to improve their brand awarness!

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As business marketers, we feel obligated to participate in social media. But beyond the basics of setting up a Facebook page and Twitter profile, marketers are still finding ways to measure results. While some believe the intangible benefits of having a voice for your brand engaged in various social media channels is reward enough, other marketing departments need to provide the CMO and CEO with a more quantifiable answer.

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Search marketing specialist Vizergy, in partnership with HSMAI, devised and conducted an online survey to identify and understand how hotel marketing professionals are using the Internet to market their hotels and increase their ROI.

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Responding to complaints and criticisms is a very definite learned skill in online hotel marketing – we show you how.
In the past, a customer’s bad experience may go as far as several friends. Now, a negative hotel review can be viewed by almost the entire world literally in only a matter of seconds.
Determine when not [...]

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