We are all in competition to build up our fan base (Likes) on Facebook but some forget the importance of keeping the fans once they like your page. According to Exact Target’s research more than half (55%) of Facebook users have liked a company and later decided they no longer want to see the company’s posts.

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This study by NYC’s 7th Art Media has studied the performance of 75 hotel brands on Facebook. The study highlights social media which strategies that do and don’t deliver on brand impressions.

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Mobile applications have taken off in the past several years. Thanks in large part to the rise of the iPhone, millions upon millions of consumers treat their mobiles like computing devices. It’s a trend that nobody expects to slow anytime soon.

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This article explains why we should not ignore the impact that smartphones and social media are having on our lives. With 650 million people globally using smartphones more and more frequently for day to day tasks such as email & social networking.

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LinkedIn has an astonishing 85+ million users. Its is often regarded as the premier social networking site for business professionals & many companies see LinkedIn as a valuable place to promote their products and services. The tips in this article are in reference to both personal and company perspectives.

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1. Facebook as a meaningful marketing tool.
An Experian study found that nearly one in five consumers search their social networks for information before making a purchase, up 17% from a year ago. Expect that number to grow in 2011. Marketers obviously recognize the need to reach potential customers on social networks like [...]

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If there’s one message that needs to be clearly understood in 2011 , it’s that Google is no longer the only game in town! Social Search and Mobile Web are carving up the online landscape and opening up alternative routes to drive visitor traffic and convert niche customer engagement.

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With a rising increase of hotel bookings being made online this year, the effectiveness of your hotel website and Internet marketing campaigns in generating bookings will play a big part in determining the overall success of your hotel in 2011.

Overall, last year, we noticed that hoteliers shifted their budgets from offline to online and focused most of their budgets on proven, ROI-generating Internet marketing initiatives such as website design, paid search marketing, and SEO.

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This interesting article from Vancouver’s design agency Wallop highlights some of the key features of a successful hotel website. These sets of attributes which are for ever evolving include Call to action, Usability Measurement and response….

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