Google has launched “Think Insights”, a one-stop shop for consumer trends, marketing insights and industry research. The site includes statistics, a research library, planning tools, and a section for emerging digital trends.

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According to a recent study on website optimisation – Online travel retailers are losing more than £2 billion a year as a result of simple website inefficiencies. The research analysed feedback data from nearly 8,000 online travel buyers and found that errors in areas such as pricing, user experience and product were directly contributing to lost travel sales.

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With fewer consumers checking information before they leave the house, there’s an increase in the number of people now searching for places and services with their phones on–the-go. This article outlines five best practice tips for mobile marketing.

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Google has introduced a new experimental search tool, Hotel Finder. This tool allows one to see best locations to stay, Hotels deals, comparisons and much more.

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Advertisers using google AdWords can now target customers based on the interests and browsing history. To do this advertisers can choose from over 1,000 interest categories.

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According to a recent poll conducted by TravelClick almost a quarter of hotels are not utilizing social media to increase occupancy and revenue per available room.

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Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC.

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German protel hotelsoftware presented the world’s first property management system for the iPad.Hotels can use iPads as “floating front desks”, offering guests mobile services like check-in or check-out. iPads could even be employed as support work stations to reduce demand peaks.

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Last month, Google turned on Instant Previews for Ads. Now, a little magnifying glass appears next to each search ad, which the user can click on to see a preview of the landing page for the ad.
It may not have received much fanfare, but this is a huge change for post-click marketing.
Until now, [...]

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