We fuss over subject lines, offers, calls to action and targeting, but sometimes a lack of response is simply a matter of timing. When should you send out your newsletters or promotions? And on what day and at what time? This is a question we should all ask ourselves before we send out a new email marketing campaign……

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Digital marketing spend is currently leading the way with a 5.9% average increase in marketing budgets, Internet marketing is the beneficiary of overall budget with 12.2%; social and traditional CRM accounts for 9.9%; the introduction of new products checks in at 6.9% but traditional advertising is estimated to see a fall of 2.5%.

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On July 22nd 2010, Facebook officially announced that it had surpassed 500 million users around the world. This significant achievement represents a significant milestone for Zuckerberg and Co. as well as for social networking and more importantly for global societies overall.

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What is the truth behind Ryanair’s Marketing Strategy? Is their un-customer-friendly approach the most short-sighted piece of brand suicide we’ve ever seen or a stroke of marketing brilliance?

The importance of on line reviews is second to none and undoubtedly any angry or negative rants will effect the brand. But in Ryanair’s case does this work in their favour: Some research suggests that it actutally helps to improve their brand awarness!

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As business marketers, we feel obligated to participate in social media. But beyond the basics of setting up a Facebook page and Twitter profile, marketers are still finding ways to measure results. While some believe the intangible benefits of having a voice for your brand engaged in various social media channels is reward enough, other marketing departments need to provide the CMO and CEO with a more quantifiable answer.

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