A new study takes a look at how Facebook users interact with brands on the social network and what this means for businesses looking to leverage the online platform. The results of the study have concluded that over half of facebook users respond successfully to social media marketing.

[ Read more → ]

Google’s acquisition of Zagat last week and Yelp’s excellent snarky response has brought customer reviews to the forefront of the news again, so it’s a good time to start thinking about how garnering more online reviews fits into your business.

[ Read more → ]

BACKBID was developed based on the premise that discounting is not the best way for hoteliers to increase revenues through the online channel. Because many consumers perceive value-adds such as free meals, free parking, room upgrades, etc. as being more valuable than straight discounts, BACKBID’s personalized pricing enables hoteliers to compete for consumer business and increase their RevPAR far more effectively, without undercutting their revenues or brand image.

[ Read more → ]

It’s time for this week’s Top 30 Irish Hotels on Twitter. 3 hotels have moved up the table and we have no new entries to the table this week

Has your hotel made the list?

[ Read more → ]

Facebook is revamping its location-based check-in product also know as Places. Starting last Friday, you may have noticed that the “X check-ins” verbiage has been removed from Places Pages and merged Facebook Pages and has been replaced with “X were here”. So what does this mean for Hoteliers?

[ Read more → ]

Google’s Travel Industry Manager assesses the current status of the online travel sector acknowledging the stages in the process, dreaming, researching, booking, experiencing and sharing where he states the potential for innovation in the early stages of dreaming and researching and the final stage of sharing.

[ Read more → ]

Hotel business is still dominated by hunters that look for criteria like ADR, occupation and RevPAR as the be-all-end-all of hospitality success. And this is why many are turning to Twitter – it is the perfect hunting ground. An open community, where brands have settled in successfully both for improving customer service, but also for offering deals, much like flash sites do.

[ Read more → ]

Paid search advertising is becoming more and more popular in hotel marketing as many hotel marketers find it to be a cost-effective, high-yielding e-marketing tool helping to drive consumers to their respective website booking engines.

[ Read more → ]

As Google becomes more social, more mobile and more focused on user-generated content, Google Places is evolving as a linchpin of your online presence. It’s time to whip your listing into shape and to make it an integral part of your online reputation management program.

[ Read more → ]