Reach.ly has launched a new twitter tool that provides hotels with a curated Twitter stream and direct conversation tool so they can touch base with potential guests in real time.

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A new report on online reviews reveals that online hotel review volume expanded significantly in 2010, as traveler opinion plays an increasingly powerful role in the online travel search-shop-buy process.

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Last week’s launch of Google’s Hotel Finder, or what the company calls “an experiment in finding the perfect hotel”, marks Google’s boldest move into the travel space yet, and one that clearly has the potential to disrupt the business of online hotel bookings.

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Google has introduced a new experimental search tool, Hotel Finder. This tool allows one to see best locations to stay, Hotels deals, comparisons and much more.

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Hotel Marketers should incorporate an intergrated marketing approach where consistent messaging and branding throughout the purchasing process should be present.

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For years baby boomers have dominated the direction of hotel marketing, but now as more and more Gen Y’s and Gen X’s are traveling, hotels are now forced to focus their attention on the needs and wants of these segments.

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The recent meeting of delegates at the Boutique Hotel Summit which took place in London have presented the top ten trends for the future of boutique hotels.

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Social media sites such as facebook are becoming an essential component in the buyer decision making process, where referrals can be directly linked to sales. More than 15.2 million visitors to hotel websites in 2010 were referred through facebook.

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Almost fifty per cent of consumers combine social media and search engines in their buying process, as this is the case hoteliers must employ a social media program. This article outlines seven tips for Revenue Managers to aid them in this process.

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