Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 4 hotels move up the table and 2 new entries

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It’s time for this week’s Top 30 Irish Hotels on Twitter. There were no new entries this week and 5 hotels have moved their way up the table .

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A new comScore Local Search Usage Study identifies the power of local, mobile and social search among consumers. The study confirms that 70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information.

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Corporate travel professionals are participating in more social networks and are increasingly using social media to communicate with travellers. A white paper produced by BCD Travel provides an overview of the opportunities and challenges for managed travel posed by the inexorable and irreversible rise of social Web and mobile technology.

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Compared with other industries, the travel and hospitality sector is clearly ahead of the curve in engaging social media. Yet in terms of originality and meaningful engagement hotels are lagging behind. It appears that everybody is posting the same content, in the same perky, cloying voice

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The ‘Like’ button, which was launched in April is now present on roughly 2 million sites around the web. Research has found that Facebook Likes not only generate interesting data about the “likers” themselves but it also speaks volumes about clickthrough rates, time on-site and other engagement metrics.

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Back in 2000 Kaufer co-founded TripAdvisor with the mission to help travelers around the world plan and have the perfect trip. Over the years the hotel industry have increasingly become aware of the power wielded by internet sites such as TripAdvisor. To date TripAdvisor has experienced tremendous growth in site traffic, with more than 40 million unique monthly visitors.

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It’s time for this week’s Top 30 UK Hotels on Twitter

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 5 hotels move up the table and 1 new entry.

Has your hotel made the list?

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