Twitter Can Help to Build Your Hotels Brand Loyalty

May 5th, 2011

Creating a high performance twitter account requires commitment.
Hotels twitter accounts must be relevant and designed to attract and retain a quality following that cares more about your brand than your discounts.

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Tags: Social Media · Social Media Marketing for Hotels · Twitter

What Google +1 Means For Hotels

May 3rd, 2011

Google’s new +1 button is shorthand for “this is pretty cool” or “you should check this out.” Users cvan click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.

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Tags: Google · Search Engine Optimisation

Mobile Websites are more effective than Mobile Apps for Hotels

April 28th, 2011

Do you have a mobile friendly website? The figures for consumers accessing the Internet using mobile devices continues to rise . Over the last 3 months EyeforTravel research indicates that the travel industry’s love affair with apps is waning. The industry is investing more in mobile websites than Apps.

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Tags: Hotel Marketing · Mobile / Location Based Marketing

Increase your Engagement on Facebook

April 20th, 2011

With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network.Although the amount of usage is growing quickly, it is still taking some businesses quite some time to get their “Facebook legs.” A lot of businesses are using Facebook as a broadcast mechanism instead of a tool to engage with their fans. For those who are attempting to engage, standing out amongst the sea of other Fan pages out their can be difficult and frustrating, especially with a limited budget

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Tags: Facebook · Hotel Marketing · Mobile / Location Based Marketing

Internet Ad Revenues Hit Record High in 2010

April 14th, 2011

Revenues from Internet advertising got back on track and broke records last year — just as they have done every year, with the exception of 2009. As consumers become increasingly mobile, marketers are finding new and more effective ways to capitalize on the growing mobile advertising market

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Tags: Google · Hotel Marketing · Internet Marketing

TripAdvisor’s Growth

April 13th, 2011

TripAdvisor, today the world’s largest travel website, now has 45 million reviews and opinions, with 23 new contributions posted every minute. With a massive 5 million reviews and opinions added since October 2010.

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Tags: Travel Reviews · tripadvisor

Why are Fridays imporant for Social Media?

April 8th, 2011

Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. Meanwhile, Twitter Chief Revenue Officer Adam Bain — speaking at [...]

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Tags: Social Media · Social Media Marketing for Hotels

Improve your Facebook Engagement levels

April 6th, 2011

If you’re looking to boost engagement on your Hotels Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages over a 14-day period and found that time is an important factor in determining the success of a Facebook post.

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Tags: Facebook · Hotel Marketing · Social Media · Social Media Marketing for Hotels

Managing Your Hotel’s Online Reputation

April 4th, 2011

This international report reiterates the fact that everyone has got an image to protect. As the hotel industry becomes increasingly subjected to the world of customer reviews, hoteliers have developed a term for protecting that image—it’s called “managing your online reputation.”

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Tags: Hotel Marketing · Internet Marketing · Travel Reviews