Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. Meanwhile, Twitter Chief Revenue Officer Adam Bain — speaking at [...]
April 8th, 2011
April 6th, 2011
If you’re looking to boost engagement on your Hotels Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages over a 14-day period and found that time is an important factor in determining the success of a Facebook post.
April 4th, 2011
This international report reiterates the fact that everyone has got an image to protect. As the hotel industry becomes increasingly subjected to the world of customer reviews, hoteliers have developed a term for protecting that image—it’s called “managing your online reputation.”
April 1st, 2011
78% of small business owners are using Twitter with 75% using Facebook but which of these provides the highest level of engagement? This nifty infograph allows small business to see just how effective your Social Media efforts are.
March 25th, 2011
This article highlights the fact that hotels should offer feedback options on every important part of your website and how soft selling works best with feedback-driven leads.
March 23rd, 2011
The latest eTravel Benchmark results show that many more travel websites are encouraging customers to engage with them via social media and developing apps for use on the move giving customers a much more constant level of exposure to the brand allowing for deeper engagement.
March 22nd, 2011
Are you finding your social media efforts aren’t generating enough leads? Do the ones that come through “die on the vine”? This article will tell you why and what to do about it.
To fix the lead problem, you need to be able to easily identify where your “system” is breaking. There’s only one [...]
March 11th, 2011
Here at Wallop, we‘re big proponents of video usage, especially in the context of building websites. We work with a handful of very talented video producers, so we relish the opportunity to incorporate a video within the projects that we pitch – assuming of course that it’s the right [...]
Tags: Hotel Marketing
March 8th, 2011
A question that should be on every hotelier’s agenda these days is: How do we use social media to reach our customers? Many companies already have a strong plan already in place for the big three: Facebook, Twitter and the corporate blog. On top of this, most savvy businesspeople are [...]