A new study by Epsilon surveyed over 400 consumers who recently booked a hotel and analyzed their experience throughout the selection process. Overall the study found that recommendations and property reviews heavily influence travelers’ decisions about which hotels to stay in – even if they have previously stayed in the hotel – and email remains the channel of choice for communications.

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To improve service and connect with customers, hotels are experimenting in many ways using social media. Some of their ideas have serious potential. Here are six ways that social media could make a major impact on the hotel industry.

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This week, our Top UK Hotels on Twitter has seen 0 new entries and 8 hotels have moved their way up the table

Has your hotel made the list?

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With a rising increase of hotel bookings being made online this year, the effectiveness of your hotel website and Internet marketing campaigns in generating bookings will play a big part in determining the overall success of your hotel in 2011.

Overall, last year, we noticed that hoteliers shifted their budgets from offline to online and focused most of their budgets on proven, ROI-generating Internet marketing initiatives such as website design, paid search marketing, and SEO.

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That message was delivered by Cornell professor Cathy Enz during the Cornell Hospitality Research Summit. In her study she found those hotels that priced above their competition saw lower occupancy, but that drop-off was more than made up by bigger revenue per available room gains.

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There are a lot of buzz words on the social web these days: group buying, location-based services, SEO, just to name a few. Sorting through the information to figure out what’s just hype and what your business can actually work with can be a daunting task — it uses up resources, including time and money, and sometimes leads you and your social media strategy in the wrong direction.

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This week, our Top UK Hotels on Twitter has seen 1 new entry and 4 hotels have moved their way up the table!

Has your hotel made the list?

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Those hotels that are waiting for the recovery to make phones ring with inquiries will not be the market leaders in this economic recover. Best practices have not only changed for hotel sales offices but sales processes in general. Internet Prospecting and Social Media are now making an appearance in many sales offices across the country…

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 4 hotels move up the table and 2 new entries

Has your hotel made the list?

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