1 in 5 Searches for Hotels Come From Mobile Devices

May 18th, 2011

A recent study by google has found that 19% of Hotel queries within Google search are being made from a mobile device. Google have also predicted from market trends that this figure is set to climb over the next year. Travel companies are therefore being urged to consider mobile in the same way as they interact with consumers on the web-based journey

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Tags: Google · Hotel Marketing · Mobile / Location Based Marketing

Significant Increase in Demand for Mobile Travel Content

May 16th, 2011

According to a global survey of 1700 people, The number of consumers accessing travel information via mobile devices during their holidays has doubled in the last year. But despite this increased in demand, consumers continue to encounter many negative experiences on travel websites – most commonly: confusing websites, poor site navigation and insufficient destination information.

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Tags: Internet Marketing · Mobile / Location Based Marketing

5 Ways Social Media Has Changed Marketing Campaigns

May 12th, 2011

Social media engagement.” It’s a phrase that generates a lot of buzz, but what does it actually mean? And, more importantly, why does it matter to companies that are integrating social media into their PR and marketing strategies?
We turned to some of the leading communication experts to discover the importance of [...]

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Tags: Hotel Marketing · Social Media · Social Media Marketing for Hotels

5 Best Practices for Travel & Tourism Brands on Facebook

May 10th, 2011

Some of the big players in the industry are setting the bar high and experimenting with their Facebook Pages. This article brings together the 5 best practices for travel and tourism brands on Facebook

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Tags: Facebook · Hotel Marketing · Social Media

3 Reasons to Stick with Social Media

May 6th, 2011

There are many reason why people question social media from “Is this social media stuff really what it’s cracked up to be?” and “can it even BE measured?”. But with all that aside this article outlines 3 reasons why you should stick with social media

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Tags: Social Media · Social Media Marketing for Hotels

Twitter Can Help to Build Your Hotels Brand Loyalty

May 5th, 2011

Creating a high performance twitter account requires commitment.
Hotels twitter accounts must be relevant and designed to attract and retain a quality following that cares more about your brand than your discounts.

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Tags: Social Media · Social Media Marketing for Hotels · Twitter

What Google +1 Means For Hotels

May 3rd, 2011

Google’s new +1 button is shorthand for “this is pretty cool” or “you should check this out.” Users cvan click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.

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Tags: Google · Search Engine Optimisation

Mobile Websites are more effective than Mobile Apps for Hotels

April 28th, 2011

Do you have a mobile friendly website? The figures for consumers accessing the Internet using mobile devices continues to rise . Over the last 3 months EyeforTravel research indicates that the travel industry’s love affair with apps is waning. The industry is investing more in mobile websites than Apps.

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Tags: Hotel Marketing · Mobile / Location Based Marketing

Increase your Engagement on Facebook

April 20th, 2011

With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network.Although the amount of usage is growing quickly, it is still taking some businesses quite some time to get their “Facebook legs.” A lot of businesses are using Facebook as a broadcast mechanism instead of a tool to engage with their fans. For those who are attempting to engage, standing out amongst the sea of other Fan pages out their can be difficult and frustrating, especially with a limited budget

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Tags: Facebook · Hotel Marketing · Mobile / Location Based Marketing